Visual kei fashion often incorporates theatrical costumes, dark colors, and platform boots
Visual kei fashion often incorporates theatrical costumes, dark colors, and platform boots
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What Are The Different Subgenres Of Visual Kei Fashion?

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Visual Kei Fashion, a vibrant and multifaceted Japanese movement, encompasses a spectrum of subgenres, each with distinct aesthetics and musical influences. At mens-fashion.net, we delve into these unique styles, offering insights into how they blend music, visual presentation, and individual expression within men’s fashion. Explore how the evolution of J-rock and glam rock intertwines with androgynous aesthetics and theatrical costumes in visual kei subcultures.

Table of Contents

1. What is Visual Kei Fashion?

Visual Kei fashion is a Japanese fashion movement characterized by flamboyant makeup, striking hairstyles, elaborate costumes, and androgynous aesthetics. It is more than just clothing; it’s an artistic expression that merges music, visual presentation, and personal identity, deeply rooted in the Japanese rock scene but with a growing global influence. Visual kei often incorporates elements of glam rock, gothic fashion, and traditional Japanese clothing.

2. What are the Key Elements of Visual Kei Fashion?

The defining characteristics of Visual Kei fashion include dramatic makeup, intricate hairstyles, elaborate costumes, and a penchant for androgynous styling. The visual kei aesthetic embraces theatricality, with garments often featuring dark colors, lace, platform boots, and various accessories.

  • Makeup: Heavy use of eyeliner, eyeshadow, and foundation to create a dramatic and androgynous look.
  • Hairstyles: Towering, gravity-defying hairstyles with vibrant colors and intricate designs.
  • Costumes: Elaborate and often handmade outfits featuring a mix of fabrics, textures, and accessories.
  • Androgyny: Blurring the lines between masculine and feminine styles, with many male artists adopting traditionally feminine elements.
  • Accessories: Use of jewelry, piercings, and other embellishments to enhance the overall look.

3. What are the Different Visual Kei Subgenres?

Visual Kei fashion, like many music-related subcultures, has branched into various subgenres, each showcasing a unique aesthetic. These subgenres allow artists and fans to express themselves within the broader Visual Kei framework. Here are some notable Visual Kei subgenres:

  • Kurofuku Kei
  • Angura Kei
  • Kote Kei
  • Oshare Kei
  • Lolita Kei
  • Eroguro Kei
  • Nagoya Kei
  • Iryou Kei
  • Koteosa Kei
  • Soft Kei

4. What is Kurofuku Kei?

Kurofuku Kei, translating to “black clothing style,” is characterized by the use of all-black attire, often formal suits. Kurofuku kei is commonly associated with early Visual Kei acts like Buck-Tick and Zi:Kill, who set the stage for the genre’s visual identity. The style embodies a somber and sophisticated mood.

  • Key Characteristics: Predominantly black clothing, suits, minimalist accessories
  • Musical Influence: Early Visual Kei, punk rock, gothic rock
  • Notable Bands: Buck-Tick, Zi:Kill

5. What is Angura Kei?

Angura Kei draws inspiration from the Japanese “underground” arts scene of the 1960s, blending cultural and political themes with a dark, experimental aesthetic. The name “Angura” is derived from the English word “underground” and reflects the counter-cultural movement of the time. Angura Kei frequently uses traditional Japanese elements, such as kimonos, uniforms, and other traditional garb, and explores themes of Japanese mythology and folklore.

  • Key Characteristics: Traditional Japanese clothing, dark and experimental themes, cultural and political undertones
  • Musical Influence: Experimental rock, traditional Japanese music
  • Notable Bands: Kagrra, Inugami Circus-Dan

6. What is Kote Kei?

Kote Kei is considered one of the oldest and most established forms of Visual Kei, often seen as the “classic” Visual Kei look. Kote Kei emphasizes dramatic hairstyles and elaborate clothing, and it is divided into “Black” and “White” types, with “Black” Kote Kei representing a darker aesthetic and “White” Kote Kei representing a lighter, more melodic style. Kote Kei’s influence is evident in many bands that define the genre.

  • Key Characteristics: Dramatic hairstyles, elaborate clothing, “Black” and “White” variations
  • Musical Influence: Classic Visual Kei, hard rock, heavy metal
  • Notable Bands: La’Mule, early Dir en Grey, Lariene, Madeth Gray’ll

7. What is Oshare Kei?

Oshare Kei is known for its colorful and cute aesthetic, with a focus on positive and bright themes. The word “oshare” means “stylish” or “fashionable,” and this subgenre incorporates elements of street fashion and pop-punk music. Oshare Kei is often seen as one of the most distinctive Visual Kei subgenres.

  • Key Characteristics: Colorful clothing, cute accessories, positive themes, street fashion elements
  • Musical Influence: Pop-punk, J-pop
  • Notable Bands: An Café, SuG, THE KIDDIE, Kra

8. What is Lolita Kei?

Lolita Kei combines Visual Kei with the elegant and gothic elements of Lolita fashion. This subgenre features over-the-top, elegant styling with a strong goth rock influence, and often includes gender-bending elements. Lolita Kei draws inspiration from the Lolita fashion subculture and gothic aesthetics.

  • Key Characteristics: Elegant and gothic styling, gender-bending elements, Lolita fashion influences
  • Musical Influence: Goth rock, symphonic metal
  • Notable Bands: Versailles, Kaya

9. What is Eroguro Kei?

Eroguro Kei, derived from the combination of “erotic” and “grotesque,” explores extreme themes in a twisted and unnatural manner. Eroguro Kei is often associated with Angura Kei and draws inspiration from the Japanese cultural fascination with the erotic and grotesque, representing these themes within the Visual Kei genre. Eroguro Kei is recognized for its provocative and unsettling visual style.

  • Key Characteristics: Erotic and grotesque themes, provocative imagery, twisted aesthetics
  • Musical Influence: Industrial rock, experimental metal
  • Notable Bands: Cali=Gari, Merry, MUCC, early DIR EN GREY

10. What is Nagoya Kei?

Nagoya Kei is a region-based subgenre originating from Nagoya, Japan, characterized by a darker, gloomier aesthetic with strong Western punk rock influences. Nagoya Kei places less emphasis on visual appearance and more on musical substance. It features a tight-knit community of musicians and fans.

  • Key Characteristics: Dark and gloomy aesthetic, Western punk rock influences, emphasis on music over visuals
  • Musical Influence: Punk rock, alternative rock
  • Notable Bands: Silver-Rose, Laputa, Kuroyume, Gullet, Lynch, Deathgaze

11. What is Iryou Kei?

Iryou Kei utilizes grotesque medical themes, such as bloody lab coats and eye patches, drawing from the Japanese fascination with wounds, hospitals, and injuries. The term “Iryou” means “medical,” and this subgenre often incorporates shocking and unsettling imagery. Iryou Kei may appear as a phase that bands go through rather than a consistent style.

  • Key Characteristics: Medical themes, grotesque imagery, shocking visuals
  • Musical Influence: Industrial rock, noise rock
  • Notable Bands: Sex Android, +isolation

12. What is Koteosa Kei?

Koteosa Kei is a darker variation of Oshare Kei, often described as its “black version.” It combines the colorful elements of Oshare Kei with a more subdued and edgy aesthetic. Bands in this subgenre balance the cute and stylish with a darker undertone.

  • Key Characteristics: Combination of Oshare Kei and darker elements, edgy aesthetic, balance of cute and stylish
  • Musical Influence: Pop-punk, alternative rock
  • Notable Bands: LM.C, Lolita23Q

13. What is Soft Kei?

Soft Kei features a lighter, more casual look with poppier musical elements. This subgenre is characterized by less extreme visual styles and a focus on melodic and accessible music. Soft Kei is considered a more approachable form of Visual Kei.

  • Key Characteristics: Lighter, more casual look, poppier musical elements, less extreme visuals
  • Musical Influence: J-pop, pop-rock
  • Notable Bands: SID, Glay

14. How to Incorporate Visual Kei into Your Style?

Integrating Visual Kei into your style is about expressing individuality and creativity through fashion. Here are some tips for incorporating Visual Kei elements into your wardrobe:

  • Start with Key Pieces: Begin with core items like black skinny jeans, platform boots, and a statement jacket.
  • Experiment with Makeup: Practice dramatic eyeliner, eyeshadow, and contouring to achieve the Visual Kei look.
  • Accessorize Boldly: Incorporate jewelry, piercings, and other accessories to enhance your style.
  • Mix and Match: Combine elements from different Visual Kei subgenres to create a unique look.
  • Express Yourself: Most importantly, embrace your individuality and express yourself through your fashion choices.
  • Hair Styling: Style your hair in gravity-defying ways, experimenting with colors and extensions.

15. Where to Find Visual Kei Fashion?

Finding Visual Kei fashion involves exploring both online and offline resources. Here are some places where you can find Visual Kei clothing and accessories:

  • Online Retailers: Websites like CDJapan, Rakuten, and independent online boutiques offer a wide range of Visual Kei fashion items.
  • Specialty Stores: Look for specialty stores that cater to alternative fashion styles, both online and in your local area.
  • Thrift Stores: Explore thrift stores for unique and vintage pieces that can be incorporated into your Visual Kei wardrobe.
  • DIY: Create your own Visual Kei pieces by customizing clothing and accessories.
  • Cosplay Shops: Many cosplay shops carry items that are perfect for Visual Kei fashion, such as wigs, makeup, and accessories.
  • Social Media: Follow Visual Kei artists and fashion influencers on social media for inspiration and recommendations.

16. What are the Key Visual Kei Fashion Events in the USA?

Visual Kei fashion events in the USA provide opportunities for fans to gather, showcase their styles, and celebrate the culture. Here are some key events:

  • Anime Conventions: Anime conventions like Anime Expo and Otakon often feature Visual Kei fashion shows and panels.
  • J-Rock Concerts: J-rock concerts featuring Visual Kei bands often attract fans who showcase their unique fashion styles.
  • Cosplay Gatherings: Cosplay gatherings and meetups can be great places to see Visual Kei fashion and connect with other fans.
  • Fashion Shows: Some alternative fashion shows in major cities feature Visual Kei-inspired designs.
  • Local Events: Check local listings and social media groups for smaller Visual Kei events and meetups in your area.

17. Why is Visual Kei Fashion Important?

Visual Kei fashion holds significant importance as a form of artistic expression, cultural identity, and personal empowerment. It encourages individuals to challenge conventional norms, embrace individuality, and express themselves through unique and creative styles. Visual Kei serves as a platform for self-discovery, allowing people to explore and celebrate their identities.

  • Artistic Expression: Visual Kei is a form of art that combines music, fashion, and performance.
  • Cultural Identity: It provides a sense of belonging and community for fans of Japanese rock music and culture.
  • Personal Empowerment: It encourages individuals to express themselves and challenge social norms.
  • Creativity and Innovation: It fosters creativity and innovation in fashion and visual arts.
  • Inspiration: Visual Kei inspires people to embrace their individuality and celebrate their unique qualities.

18. What are the Common Misconceptions About Visual Kei Fashion?

There are several misconceptions about Visual Kei fashion that often stem from a lack of understanding of its cultural context and artistic intent. Here are some common misconceptions:

  • It’s Just Cosplay: Visual Kei is often mistaken for cosplay, but it is a distinct fashion subculture with its own history and identity.
  • It’s Only for Women: While Visual Kei embraces androgyny, it is worn by people of all genders.
  • It’s Always Goth: While some Visual Kei subgenres incorporate gothic elements, the style encompasses a wide range of aesthetics.
  • It’s Just About Looks: Visual Kei is deeply connected to music and artistic expression, not just superficial appearances.
  • It’s Inappropriate: Visual Kei is a form of self-expression and should not be judged based on its unconventional appearance.

19. What is the Future of Visual Kei Fashion?

The future of Visual Kei fashion looks promising, with ongoing evolution, global influence, and increased accessibility. As the fashion landscape continues to change, Visual Kei is likely to adapt and incorporate new trends while staying true to its roots. The rise of social media and online communities has made Visual Kei more accessible to fans around the world, and this trend is expected to continue.

  • Evolution: Visual Kei will continue to evolve and incorporate new trends and influences.
  • Global Influence: The global reach of Visual Kei will continue to expand, inspiring fashion trends around the world.
  • Accessibility: Social media and online communities will make Visual Kei more accessible to fans worldwide.
  • Inclusivity: Visual Kei will become even more inclusive, embracing people of all genders, races, and backgrounds.
  • Innovation: Visual Kei artists and designers will continue to push boundaries and innovate in fashion and music.

20. FAQ about Visual Kei Fashion

What does “Visual Kei” mean?
Visual Kei (ヴィジュアル系) translates to “visual style” or “visual system,” referring to the emphasis on visual aesthetics in the movement.

Is Visual Kei only for musicians?
No, Visual Kei is a fashion and lifestyle embraced by fans as well as musicians.

How can I start dressing in Visual Kei style?
Start by experimenting with makeup, hairstyles, and key clothing pieces like black skinny jeans and platform boots.

Are there specific rules to follow in Visual Kei fashion?
Visual Kei is about self-expression, so there are no strict rules. Feel free to mix and match elements from different subgenres.

Where can I buy Visual Kei makeup?
You can find Visual Kei makeup at specialty stores, online retailers, and cosplay shops.

What are some popular Visual Kei bands?
Popular Visual Kei bands include Dir en Grey, The Gazette, Versailles, and An Cafe.

Is Visual Kei popular outside of Japan?
Yes, Visual Kei has a global following, with fans and events around the world.

How has Visual Kei influenced Western fashion?
Visual Kei has influenced Western fashion by popularizing androgynous styles, dramatic makeup, and elaborate costumes.

What is the difference between Visual Kei and cosplay?
Visual Kei is a fashion and music movement, while cosplay is the practice of dressing up as characters from fictional works.

Where can I learn more about Visual Kei fashion?
You can learn more about Visual Kei fashion by exploring online resources, attending events, and following Visual Kei artists and influencers on social media.

Ready to explore the vibrant world of Visual Kei fashion? Visit mens-fashion.net for the latest trends, styling tips, and inspiration. Discover your unique style and express yourself with confidence. For more information, contact us at: Address: 227 W 27th St, New York, NY 10001, United States. Phone: +1 (212) 217-5800. Website: mens-fashion.net.

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