Bangkok, often lauded for its vibrant street life, stunning temples, and delectable cuisine, is also rapidly emerging as a dynamic fashion hub in Asia. Beyond the well-trodden tourist paths of Chatuchak Weekend Market and sprawling malls like Siam Paragon and CentralWorld, lies a treasure trove of homegrown Thai fashion labels. These brands are injecting fresh perspectives into the global fashion scene, showcasing a unique blend of creativity, innovation, and Thai artistry that defines modern Bangkok Fashion.
From the playfully whimsical designs of Blackdog to the effortlessly cool, tropical menswear of Leisure Projects, and the exuberantly colorful creations of Landmee, Bangkok’s fashion landscape is diverse and captivating. These labels, among many others, are shaping Bangkok into an essential destination for fashion enthusiasts and style-conscious travelers seeking distinctive pieces from Asia’s most exciting emerging designers.
To guide you through this burgeoning fashion scene, we’ve curated a list of must-visit Thai fashion labels for your next Bangkok adventure. We also tapped into the expertise of Bangkok insider Patraporn Bunnag, a prominent influencer and owner of the local brand Plain Jayne, for invaluable tips and insights.
Explore Bangkok’s Unique Fashion Boutiques and Designers
1. HIDE: The Edgy Multi-Label Haven in Ari
“For those seeking unique and affordable unisex fashion, HIDE in Ari is a must-visit,” recommends Bunnag. This multi-label store curates a selection of edgy brands, including Virgin X, I Am Water, and their own in-house label, H. BY H I D E. Owned by the welcoming duo Tao and Fang, HIDE offers more than just clothing; it’s an immersive shopping experience. The thoughtfully arranged garments, combined with the owners’ genuine hospitality, create an inviting atmosphere that encourages leisurely exploration and discovery of Bangkok fashion gems.
2. Blackdog: Where Whimsical Meets High Fashion in Bangkok
Celebrating nearly a decade in the fashion industry, Blackdog continues to push boundaries with its unconventional and imaginative designs. Known for their quirky and boldly colorful aesthetics, Blackdog designers fearlessly experiment with proportions and unexpected pattern combinations, resulting in truly original pieces that embody the playful spirit of Bangkok fashion. From knitted vegetable-inspired tops to dramatically frilly, camp-infused gowns, Blackdog offers a delightful element of surprise in every collection.
3. Blulagoon: Sustainable Beach Vibes in Siam Square
Bunnag points to Blulagoon, located on the second floor of Lido Connect in Siam Square, as a destination for eco-conscious shoppers. “Blulagoon champions slow fashion and cultivates a community focused on environmental responsibility,” she explains. Instantly recognizable by its vibrant blue storefront, Blulagoon transports you to a beachside souvenir shop with its ocean-inspired ambiance. This boutique features swimwear brands like The Apple Buns, known for using recycled fabrics, and Try by Yorata, alongside lifestyle brands such as Notep Store and Issarapap. With an abundance of handmade accessories, vintage apparel, and charming knitted tops, Blulagoon is the perfect stop for those seeking sustainable Bangkok fashion and beach-ready style.
4. Landmee: Embracing Girly Pop and Over-the-Top Style in Bangkok
If your style leans towards “over the top” and “girly pop,” Landmee is your ultimate Bangkok fashion destination. This brand wholeheartedly embraces camp and kitsch, yet maintains a sense of fun and sophisticated taste. Landmee’s collections are filled with frilly maxi dresses, delicate lace blouses, playfully embroidered bra tops, and jeans adorned with whimsical heart-shaped cut-outs, perfect for those who love to make a statement.
5. Mitr: Resort Wear Redefined with Organic Cotton and Bold Patterns
Mitr has carved a niche in Bangkok fashion with its exquisite resort wear, emphasizing organic cotton and universally flattering silhouettes. Shoppers are drawn to Mitr’s ability to seamlessly blend feminine details with striking patterns, creating uniquely captivating pieces. Demonstrating a commitment to sustainability, Mitr also launched Kalyana By Mitr, an upcycling project that transforms fabric waste into delightful crafts, further solidifying their position as a forward-thinking brand in Bangkok.
6. Lick and Promise: Sustainable and Eccentric Evening Wear
For those prioritizing sustainable choices, Lick and Promise offers an appealing option within Bangkok fashion. This brand champions the use of carefully selected deadstock cotton to create their pieces. “Lick and Promise is a fun and outgoing brand, ideal for dinner parties. Their eccentric designs are guaranteed to make you stand out,” Bunnag notes, highlighting the brand’s ability to create memorable and eco-conscious evening wear.
7. Leisure Projects: Tropical Menswear with Urban Edge
Bangkok’s fashion scene extends beyond womenswear, and Leisure Projects is a prime example of the city’s menswear talent. This brand captures a “city boy goes to the beach” aesthetic, expertly blending tropical influences with urban sensibilities. While incorporating elements like crochet tops, 90s-inspired board shorts, and tie-dye tank tops, Leisure Projects elevates these beachwear staples with unexpected twists. Seashell embroidery adds a coastal touch to tailored suits, while camp-collar shirts and wide-legged trousers feature eye-catching, beach-inspired patterns, defining a unique Bangkok fashion menswear perspective.
8. Pennyy Pincher: Minimalist Femininity with Artistic Flair
Another of Bunnag’s recommendations, Pennyy Pincher, is a womenswear brand that cultivates “artistic femininity through minimalist silhouettes.” They ingeniously experiment with both masculine and feminine forms to develop inspiring and harmonious collections, reflecting a sophisticated approach to Bangkok fashion. Bunnag suggests pairing Pennyy Pincher pieces with oversized jeans and a belt for a daring, semi-formal ensemble, showcasing the brand’s versatility.
9. Sretsis: Romantic and Trendy Dresses for Special Occasions
Sretsis is the go-to Bangkok fashion label for those seeking distinctive, dressier pieces. Renowned for their youthful and trend-forward designs, Sretsis embraces pastel palettes, romantic details, and delicate hand-applied embroidery. Dresses are the brand’s forte, ranging from playful mini frocks adorned with oversized poppy flowers to flowing midi dresses crafted from layers of ethereal lace and silk, perfect for adding a touch of romance to any occasion.
10. VirginX: Chic Formal Wear Redefining Bangkok Style
According to Bunnag, “For a thoughtfully curated selection of chic formal wear, VirginX is unparalleled in Bangkok fashion.” This brand has significantly influenced Thai women to incorporate blazers and tailored trousers into their everyday wardrobes. Even BLACKPINK’s Lisa has been seen wearing their signature Bronze pants, a testament to the brand’s appeal and quality. VirginX stands out for its exceptional quality, particularly for a ready-to-wear brand, offering sophisticated and polished options.
11. Plain Jayne: Effortless Everyday Separates Designed for Every Woman
Finally, Plain Jayne, the brand founded by Patraporn Bunnag herself, embodies a philosophy of inclusive style. Bunnag explains, “Contrary to popular belief, the name isn’t inspired by the A$AP Ferg song.” Instead, Plain Jayne’s mission is “to represent every woman, believing that we are all ‘plain Jaynes’ at heart, sharing a common thread while navigating our unique paths.” The brand aims to challenge stereotypes by empowering women to embrace comfort and confidence in their own skin. Plain Jayne customizes certain garments with skilled tailors to ensure high-quality, well-fitting clothing that flatters diverse body types.
Plain Jayne excels in creating easy-to-wear everyday separates that are essential for the Bangkok fashion climate. Lightweight camisole tops, breezy blouses, and stylish shorts are staples for customers seeking effortless yet chic off-duty outfits. A standout piece is their signature boyfriend-fit shirt, a versatile garment that can be easily dressed up or down, perfectly capturing the essence of relaxed Bangkok style.
