The Victoria’s Secret Fashion Show 2017 sparked controversy over its “Nomadic Adventure” segment, accused of cultural appropriation for its use of Native American and tribal-inspired designs. The segment featured models in outfits with feathers, beading, and prints reminiscent of indigenous cultures, raising concerns about the brand’s sensitivity and understanding of cultural representation.
Victoria’s Secret’s press materials described the “Nomadic Adventure” theme as inspired by indigenous African cultures, citing the use of bold colors, tribal designs, and animal prints characteristic of African wildlife. However, the inclusion of elements resembling Native American warbonnets, traditionally worn by specific tribes in the Great Plains region, further complicated the issue and blurred cultural lines.
The controversy echoed past incidents involving Victoria’s Secret and cultural appropriation. In 2012, Karlie Kloss wore a Native American-inspired headdress, which was later removed from the broadcast after public outcry. In 2016, the brand faced criticism for incorporating Chinese-inspired elements, including a dragon worn by Elsa Hosk. These recurring instances raised questions about Victoria’s Secret’s learning process and commitment to cultural sensitivity.
The use of non-native models in traditional Native dress was seen as disrespectful and insensitive, particularly given the historical context of colonialism and its impact on indigenous communities. Critics argued that Victoria’s Secret had missed an opportunity to celebrate African culture authentically by featuring black models in traditional African attire. The incident highlighted the importance of distinguishing between appreciation and appropriation, and the need for brands to be mindful of the potential harm caused by misrepresenting or exploiting cultural elements.
The widespread criticism on social media further amplified the controversy, with many expressing disappointment and frustration with Victoria’s Secret’s choices. The incident raised questions about the brand’s internal decision-making processes and the lack of diversity among its employees. Some speculated that either Victoria’s Secret disregarded potential backlash or lacked sufficient representation of people of color in positions of influence to prevent such oversights. The Victoria’s Secret Fashion Show 2017 ultimately served as a reminder of the ongoing need for greater cultural awareness and sensitivity in the fashion industry.
