S.S. Daley, the fashion label gaining significant buzz, founded by Steven Stokey-Daley, has announced its return to London Fashion Week. The brand will showcase its fall 2025 men’s and women’s coed collection, solidifying its position within the Ss Fashion landscape. This highly anticipated show is scheduled for February 21st at 10 a.m. in London, officially part of the London Fashion Week calendar. The specific venue remains undisclosed, adding an element of intrigue to this SS fashion event.
Initially, S.S. Daley was expected to be part of Paris Men’s Fashion Week for the fall 2025 season. However, the brand withdrew without explanation, leaving the fashion world speculating. Subsequently, S.S. Daley was absent from the final London Fashion Week schedule announced in late January, further fueling questions about their plans for the SS fashion season.
Despite the initial uncertainty, S.S. Daley’s decision to present at London Fashion Week is a strong endorsement of the event, especially considering its slightly shortened schedule. This move within the SS fashion calendar is particularly noteworthy given that several prominent names will be missing from this season’s London shows. Designers such as JW Anderson, Nensi Dojaka, Chopova Lowena, Yuhan Wang, and Knwls have opted out for various reasons, including the challenging retail environment that has led many brands to streamline costs by staging only one runway show annually within the SS fashion cycle.
To support emerging talents during these financially demanding times, the U.K. government’s Department for Culture, Media and Sport, a key supporter of the BFC Newgen program, has pledged an additional 1 million pounds in funding for the upcoming year. This financial boost is crucial for nurturing the future of SS fashion. The funds will be allocated to secure show venues for BFC Newgen designers, cover essential presentation expenses, and provide valuable business mentoring to these rising stars of SS fashion.
Steven Stokey-Daley stands out as one of London’s most promising young designers in the SS fashion scene. His brand’s trajectory has been remarkable. Last year was particularly significant for S.S. Daley’s SS fashion journey. The brand was invited to showcase in Florence as a guest designer at Pitti Uomo, a prestigious platform within the menswear SS fashion world. Furthermore, S.S. Daley secured investment from pop icon Harry Styles, a major endorsement in the SS fashion industry. Adding to these accolades, Stokey-Daley was honored with the Queen Elizabeth II Award for British Design by Sophie, Duchess of Edinburgh. This prestigious award recognized his exceptional contributions to SS fashion, particularly his “unique approach to menswear and storytelling through design,” as acknowledged by the British Fashion Council.
S.S. Daley’s spring 2025 collection marked a significant expansion into womenswear, further broadening the brand’s appeal within the SS fashion market. The collection drew inspiration from British artist Gluck (born Hannah Gluckstein), celebrated for her pioneering gender-fluid style. This SS fashion collection offered a contemporary interpretation of Gluck’s genderless wardrobe, tailored for the TikTok generation. Utilitarian uniforms and traditional garments were reimagined using techniques commonly associated with womenswear, such as pleating, draping, and ruching, creating a fresh perspective on SS fashion.
Stokey-Daley’s career in SS fashion design began in 2020 when Harry Styles famously wore his University of Westminster graduate collection in the “Golden” music video. This early exposure significantly boosted his profile within the SS fashion world. In 2022, he received further industry recognition by being named the recipient of the LVMH Prize for Young Designers, cementing his status as a leading talent in SS fashion. His London Fashion Week presentations have become renowned for their theatrical flair and emotional depth, often incorporating performances by friends from the National Youth Theatre. These memorable SS fashion showcases have included performances of love letters between Vita Sackville-West and Violet Keppel, and even a recitation of an Alfred, Lord Tennyson poem by Ian McKellen, adding a unique dimension to the S.S. Daley SS fashion experience.
