Riya Patel, a student at the University of Texas at Austin pursuing a Studio Art degree, has carved a niche for herself in the world of fashion and beauty. As an Instagram influencer (@riyapatel_), she showcases a unique blend of cultural influences and modern trends, making Patel’s fashion a captivating subject for aspiring fashion enthusiasts. Her journey began four years ago when she transformed her personal Instagram account into a fashion blog, inspired by other bloggers and YouTubers. This hobby evolved into a professional pursuit, driven by her passion for creativity and a desire to share her personal style. Patel’s artistic background, evident in her Studio Art major, fuels her ability to curate visually appealing content and develop a distinct aesthetic.
Initially, Patel’s fashion journey involved independently sourcing clothing, taking her own photos, and consistently posting every few days. Her dedication and organic approach gradually attracted attention, leading to collaborations with brands. Her brother played a crucial role in her early stages, often acting as her photographer. This familial support underscores the importance of a strong foundation in navigating the competitive world of fashion influencing.
Patel’s fashion aesthetic has evolved significantly since her high school days. She transitioned from following trends to embracing her individuality and cultural heritage. She actively collaborates with Indian and South Asian brands, showcasing the richness and diversity of South Asian fashion. Her current style leans towards classic pieces, blazers, and monochrome outfits, creating a sophisticated and timeless look. This evolution reflects a growing confidence and a deeper understanding of her personal style.
Her inspirations range from established figures like fashion blogger Brittany Xavier, whom she admires for her authenticity and unique style, to her own mother. Patel draws inspiration from her mother’s vintage purses and past fashion choices, demonstrating how personal connections can shape individual style. This blend of contemporary and vintage influences contributes to the unique character of Patel’s fashion.
Patel’s keen eye for aesthetics extends to makeup. She frequently explores new looks inspired by Pinterest, with a current favorite being graphic and colorful eyeliner. Her willingness to experiment with different colors and styles reflects a dynamic approach to beauty and a desire to push creative boundaries. This experimentation further enhances the vibrant and evolving nature of Patel’s fashion.
A strong advocate for pursuing one’s passions, Patel’s decision to major in Studio Art stemmed from a lifelong inclination towards creativity. Despite coming from a family of doctors and engineers, her parents supported her artistic pursuits, enrolling her in art classes from a young age. Her focus on painting, printmaking, and transmedia provides a solid foundation for her creative endeavors. This academic background provides depth and substance to her online persona.
Navigating the creative community hasn’t been without its challenges. Patel acknowledges encountering negativity but chooses to view it as motivation. She emphasizes the importance of resilience and focusing on positive engagement. This mental fortitude is essential for maintaining a positive online presence and fostering a supportive community. Her experience serves as a valuable lesson for aspiring influencers.
Patel’s advice for aspiring influencers and creatives is simple: be authentic, stay consistent, and have fun. Her four-year journey to building a substantial following and collaborating with prominent brands highlights the importance of perseverance and dedication. Above all, she stresses the importance of embracing individuality as the cornerstone of a successful and fulfilling creative career. This message resonates with the core values of Patel’s fashion philosophy.
