Myntra, India’s leading e-commerce platform for fashion, has announced the arrival of its highly anticipated ‘Big Fashion Festival’ (BFF), signaling the start of the festive shopping season. Fashion enthusiasts across the country are eagerly awaiting the Myntra Big Fashion Festival 2022 Date to grab amazing deals and explore the latest collections. This year’s event promises to be even bigger and better, with over 100 new fashion, beauty, and lifestyle launches planned to excite shoppers.
Myntra anticipates over 6 million unique customers will participate in this festive fashion extravaganza, making it one of the most significant shopping events of the year. The Big Fashion Festival 2022 will feature an extensive selection from over 6,000 brands worldwide, offering shoppers a staggering 1.5 million styles. This represents a 50% increase in options compared to the previous festive season, ensuring there’s something for everyone, from the latest fashion trends to beauty essentials and home décor.
Shoppers can expect unprecedented value offers from both international and domestic brands, with discounts ranging from 50% to 90%. Myntra is also introducing engaging customer constructs like curtain raisers and ‘deal o’clock’ to enhance the shopping experience and keep customers thrilled throughout the event. Financial incentives are also in place, with Axis Bank debit and credit cardholders receiving an additional 10% savings on their purchases.
Loyal Myntra customers, part of the ‘Myntra Insiders’ program, will gain early access to the Big Fashion Festival offers, allowing them to get a head start on the best deals. These ‘Insiders’ will also enjoy a range of exclusive benefits, including free shipping on all orders, Myntra gift cards, vouchers from top brands, and access to OTT subscriptions at reduced SuperCoin prices, making their shopping experience even more rewarding.
The Myntra Big Fashion Festival 2022 will showcase leading brands such as Biba, Levi’s, H&M, Roadster, Nike, Nautica, Mango, Fossil, Maybelline, Adidas, Anouk, House of Pataudi, and Boat. These brands will present their latest collections and special festive lines to customers nationwide, ensuring a diverse and trendy selection. Over 100 new launches are planned, offering fresh and fashionable choices to attract a wide range of shoppers.
A notable highlight for this year’s Big Fashion Festival is the online debut of heritage saree brand Nalli on an e-commerce platform, making its exquisite collection accessible to a broader audience. Other popular ethnic wear brands like Manyavar and Aurelia will also launch their new collections during the BFF, catering to the growing demand for festive ethnic attire. Recognizing the fashion-conscious younger generation, Myntra will also feature teen collections from brands like Wrogn, Dressberry, Ruff & Tuff, and Nautica, addressing the trendy fashion needs of teenagers.
The previous edition of Myntra’s Big Fashion Festival witnessed remarkable success, with over 5.5 million unique shoppers flocking to the platform. This year’s edition is anticipated to surpass that, connecting even more millions of consumers with the biggest international and domestic brands to fulfill all their festive fashion desires. The Myntra Big Fashion Festival 2022 is poised to be the ultimate destination for fashion shopping this festive season.
