Monika Jonevski is a highly respected fashion marketing strategist and applied visual communication specialist, based in Detroit and New York City. Her work in fashion focuses on the intersection of consumer behavior, retail innovation, and sustainable practices, making her a leading voice in contemporary fashion strategy.
With a deep understanding of consumer psychology, Monika helps brands develop culturally relevant and impactful brand directions. In the dynamic world of fashion, building authentic connections with consumers is paramount, and Monika’s expertise in this area is highly sought after. Her approach to fashion marketing is both insightful and effective.
Monika’s career in fashion began at Adidas Fashion Group, where she gained extensive experience in trend forecasting, retail and wholesale marketing, social media strategy, advertising campaigns, influencer marketing, fashion show production, and overall brand strategy. During her time at Adidas, she was instrumental in developing brand collaborations with renowned designers such as Yohji Yamamoto, Jeremy Scott, Raf Simons, Rick Owens, Stella McCartney, and others. These collaborations significantly impacted the fashion landscape and demonstrated Monika’s strategic vision. Beyond Adidas, she has consulted for a diverse range of brands in sportswear and men’s fashion, including Rick Owens, Amazon, Spyder, and Hart Schaffner Marx, showcasing her broad expertise in the fashion industry. Today, as a strategy consultant, she applies her deep knowledge of fashion trends and consumer behavior to a wide array of brand strategy and design research projects.
Monika is also committed to educating future fashion professionals. She has held teaching positions at New York University, The Fashion Institute of Technology, and Savannah College of Art and Design, and currently serves on the faculty of Wayne State University. Her courses cover Fashion Merchandising, Fashion Marketing, Brand Management, and Visual Display, reflecting her core academic and professional interests within fashion.
Her academic background, including an M.B.A. in International Business and a B.A. in Marketing, provides a strong foundation for her work in fashion business. Her personal interests in retail development, sustainability, and the footwear industry further inform her perspective on the evolving fashion market.
