Fashion designers continually seek innovative fabrics to bring their creative visions to life. The Fashion Design Council of India (FDCI) serves as a crucial platform, nurturing and promoting exceptional fashion talent. Liva Fashion, recognizing this dynamic, partners with events like Amazon India Fashion Week (AIFW) in New Delhi to directly connect with and support the fashion designer community.
The AIFW in Delhi provides a significant stage for the fashion industry, making LIVA fashion’s official partnership strategically important. This collaboration focuses on several key objectives designed to empower designers and enhance the fashion landscape.
Firstly, LIVA fashion emphasizes the availability of its ready-to-dye and print fabrics, specifically engineered for the fashion industry. These nature-based fabrics are celebrated for their exceptional fluidity and are inherently driven by fashion trends, offering designers a versatile and contemporary material choice.
Secondly, LIVA fashion is committed to facilitating access to its premium fabrics in commercially viable quantities. Through strategic partnerships with retail outlets in key fashion hubs like New Delhi, Surat, Kolkata, Ahmedabad, and Hyderabad, LIVA ensures a smooth and reliable supply chain, even for smaller design houses and independent creators.
Furthermore, LIVA fashion consistently showcases its seasonal collections, including Spring/Summer (SS) and Autumn/Winter (AW) ranges. Each collection boasts an extensive selection of 200 diverse fabrics, developed in collaboration with international design consultants WGSN and the in-house expertise of LIVA. This ensures designers have access to cutting-edge textiles aligned with global fashion forecasts.
Mr. Manohar Samuel, President of Marketing & Business Development at Birla Cellulose, emphasizes the significance of this initiative: “As a leading textile and fashion conglomerate in India, we recognize the extraordinary dynamism and rich talent within the Indian fashion industry. LIVA is a new generation natural fabric that has gained considerable acceptance throughout the textile value chain.”
He further elaborates on the collaborative spirit fostered by these platforms: “The Fashion Design Council of India and Amazon Fashion Week provide an ideal environment for us to engage with exceptional fashion talent. The LIVA Accredited Partner Forum has experienced substantial growth, supporting numerous domestic brands and bolstering manufacturing within India. This progress is incredibly encouraging. We are actively engaging with the designer community through various channels, connecting with top designers at events like Amazon Fashion Week and other fashion showcases, and nurturing emerging talent through our ‘LIVA Protégé’ program.”
