The beauty industry is a dynamic landscape that goes far beyond surface appearances. It’s a realm of constant innovation, driven by science, technology, and a deep understanding of consumer desires for well-being and self-expression. Consider the captivating power of scent and style – Fragrance And Fashion are intertwined, reflecting personal identity and cultural trends.
FIT’s Cosmetics and Fragrance Marketing program offers an immersive, hands-on approach to navigating the exciting and multifaceted beauty industry, with a particular focus on the symbiotic relationship between fragrance and fashion. From global market trends to local nuances, you’ll acquire the essential skills and practical experience to build a thriving career in this glamorous sector. Our program benefits from strong industry connections, emphasizing sustainability, cutting-edge technologies, and responsible business practices in the fragrance and fashion worlds.
Program Overview
Bachelor of Science in Cosmetics and Fragrance Marketing
Embark on a unique educational journey in one of the nation’s leading Cosmetics and Fragrance Marketing programs. Here, you’ll develop a specialized skill set that bridges business acumen with scientific understanding, technological proficiency, and marketing expertise, all within the context of fragrance and fashion. Our curriculum, featuring courses like Beauty Marketing in the Digital Age, Chemistry for Fragrance and Cosmetics, and Advanced Cosmetic Product Knowledge, provides a comprehensive view of how a fragrance or fashion-related beauty product is conceived, developed, packaged, and launched into the market. A mandatory internship program offers invaluable real-world experience, allowing you to apply your creativity and learn from industry leaders at top fragrance and fashion houses and cosmetic companies.
If you hold an AAS degree from FIT, you are encouraged to apply, though some prerequisite courses may be necessary to ensure you are fully prepared for the program’s rigor and depth. Learn more about eligibility requirements for this program.
Industry Impact and Faculty Excellence
Our graduates are distinguished by their comprehensive knowledge and practical experience, equipping them to become influential figures in the multibillion-dollar global fragrance and fashion industry.
Virginia Bonofiglio, Assistant Professor and Associate Chair of Cosmetics and Fragrance Marketing, was honored with the inaugural Inspiring Educator Award from Cosmetic Executive Women, a testament to her significant impact on shaping future fragrance and fashion industry leaders.
Delphine Horvath, Assistant Professor in Cosmetics and Fragrance Marketing, in collaboration with alumna Lindsay Karchin, co-authored Cosmetics Marketing: Strategy and Innovation in the Beauty Industry, a groundbreaking marketing textbook dedicated exclusively to the beauty sector, providing vital insights for navigating the complexities of fragrance and fashion marketing.
Taylor Perlis, a 2019 graduate of Cosmetics and Fragrance Marketing, collaborates closely with perfumers to realize her innovative scent concepts for brands like Yankee Candle, demonstrating the program’s influence on shaping fragrance trends and the connection between scent and lifestyle.
Alicia Tsai, a 2014 Cosmetics and Fragrance Marketing alumna, established her own candle company, Aerangis, in 2017, drawing inspiration from her grandfather’s passion for orchids, showcasing the entrepreneurial spirit fostered by the program within the fragrance and home scent market.
After a decade contributing to the beauty industry, Leah Bradley, a 2008 Cosmetics and Fragrance Marketing graduate, transitioned into fragrance marketing. She now expertly develops and names signature scents for Bona’s line of sustainable cleaning products, highlighting the diverse applications of fragrance expertise beyond traditional beauty and fashion.
The Power of Emotion in Fragrance and Fashion
Products that evoke emotion… The fragrance and fashion industries thrive on personal connections. Products in these realms are deeply tied to how people wish to present themselves and how they desire to feel. Therefore, our marketing strategies and brand messaging carry significant weight in shaping consumer perceptions and desires.
| This industry is built on emotions, not just profit margins… I prioritize building lasting customer relationships over simply making a sale.
Leslie Blodgett, Cosmetics and Fragrance Marketing ’85, Founder of bareMinerals
Real-World Experience Beyond the Classroom
Our students gain invaluable practical experience through internships at leading fragrance and fashion houses and cosmetic companies such as Glossier, Tarte, Nars, Estée Lauder, L’Oréal, Shiseido, Coty, Revlon, Firmenich, Symrise, and Mana. Graduates have secured positions at prestigious companies like Estée Lauder, Parfums Givenchy, Barneys New York, L’Oréal, Lancôme, and Unilever. Their diverse roles span product development, fragrance and fashion marketing, global brand management, sales, retail management, fragrance evaluation, social media engagement, and editorial content creation, demonstrating the broad career opportunities available after graduation. Explore Career Paths
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Learn from Industry-Leading Faculty
FIT’s Cosmetics and Fragrance Marketing faculty bring a wealth of international experience spanning product development, manufacturing, marketing, and sales within the fragrance and fashion sectors. Meet more of our distinguished Cosmetics and Fragrance Marketing faculty.
Virginia Bonofiglio
Assistant Professor and Associate Chair of the Cosmetics and Fragrance Marketing Department, Virginia Bonofiglio brings over 40 years of rich industry experience in both fragrance and cosmetic sectors. She holds a BA from Hunter College, City University of New York. In 2017, Ms. Bonofiglio was selected as a judge for the prestigious Beauty ID Awards, recognizing her expertise and influence in the fragrance and beauty industry.
Delphine Horvath
Delphine Horvath is an Associate Professor in the department, bringing academic rigor and industry insight. She holds an MA in Business and Marketing in Luxury and Art from l’Université Paris-Est, Marne-la-Vallée, and an MA in Structural Biochemistry from l’Université d’Orléans. Her diverse expertise encompasses new product development within the fragrance and fashion industries, reflecting the interdisciplinary nature of the program.
Contact Us
Cosmetics and Fragrance Marketing Department
Business and Liberal Arts Center, Room B436
(212) 217-4250
Virginia Bonofiglio
Associate Chair
