What Is Gyaru Fashion? A Comprehensive Style Guide For Men

Gyaru fashion, a vibrant and rebellious Japanese subculture, is more than just clothing; it’s a statement. At mens-fashion.net, we’ll guide you through understanding this unique style, showing how its spirit of confidence and individuality can inspire your own fashion choices. Unlock the secrets of daring aesthetics, bold self-expression, and unparalleled styling ideas.

1. Unveiling Gyaru Fashion: What Exactly Is It?

Gyaru fashion is a Japanese subculture characterized by bold self-expression, vibrant aesthetics, and a rebellious spirit, primarily seen in women’s fashion but adaptable and inspiring for men as well. Originating in the 1970s and peaking in the 1990s and early 2000s, it challenges traditional Japanese beauty standards, celebrating individuality through elaborate makeup, hairstyles, and clothing. Let’s delve deeper into the history, key elements, and impact of gyaru fashion.

1.1. The Genesis of Gyaru: Where Did It All Begin?

Gyaru fashion emerged as a response to traditional Japanese norms of beauty and behavior. In the 1970s, the term “gyaru,” derived from the English word “gal,” was adopted to describe young women who embraced a more Westernized and individualistic style.

Early Influences: The initial wave of gyaru, known as kogyaru, arose in the 1990s among affluent private school girls sporting expensive European accessories, lightly tanned skin, and chestnut brown hair. This was a sign of rebellion against the conservative norms of Japanese society. According to research from the Fashion Institute of Technology (FIT), the kogyaru substyle set the stage for the diverse range of gyaru styles that would follow.
Biker Gang Influence: Early kogyarus were often linked to “chiima” (teamers) or involved in chiima circles, resembling all-girl biker gangs that dominated Tokyo’s streets in the 1980s. These groups of elite private school students and wealthy families lavishly spent money at parties and contributed to the evolving gyaru movement.

1.2. Defining Characteristics: What Sets Gyaru Apart?

Gyaru fashion is defined by several key characteristics that create its distinctive and recognizable look.

Bold Makeup: Gyaru makeup is characterized by the heavy use of false eyelashes, dramatic eyeliner, colorful eyeshadows, and glossy lips. The goal is to create a doll-like or wide-eyed appearance, often using techniques to enlarge the eyes and enhance facial features.
Elaborate Hairstyles: Gyaru hairstyles often involve heavily bleached hair styled with extensions, curls, and voluminous teased bouffants. Hair accessories like bows, ribbons, and clips are commonly used to achieve a playful and cute look.
Fashion Choices: Gyaru fashion includes short skirts, crop tops, platform shoes, and vibrant clothing, often featuring animal prints and bright colors. The emphasis is on showing skin and creating a bold, attention-grabbing silhouette.
Tanned Skin: Although not universal, tanned skin was a significant trend in early gyaru styles like ganguro. This contrasted with the traditional Japanese preference for pale skin and symbolized a rejection of conventional beauty standards.
Accessories: Accessories play a crucial role in gyaru fashion. Large, eye-catching jewelry, colorful nail art, and decorative phone cases are all common elements that add to the overall extravagant look.

1.3. Cultural Impact: How Did Gyaru Change Society?

Gyaru culture had a significant impact on Japanese society, challenging norms and paving the way for greater self-expression among young people.

Rebellion Against Tradition: Gyaru fashion was a form of rebellion against the strict and conservative expectations placed on young women in Japan. By embracing a more individualistic and Westernized style, gyaru girls challenged traditional notions of beauty and behavior.
Empowerment and Confidence: Gyaru culture promoted a sense of empowerment and confidence among its followers. By taking control of their appearance and expressing themselves through fashion, gyaru girls gained a sense of agency and self-assurance.
Influence on Mainstream Fashion: While gyaru fashion itself may have waned in mainstream popularity, its influence can still be seen in modern Japanese fashion and subcultures. Many of the makeup techniques, hairstyles, and fashion trends popularized by gyaru have been adopted and adapted by mainstream fashion trends.
Media Representation: Fashion magazines like “egg” played a crucial role in popularizing gyaru trends. These magazines provided a platform for gyaru girls to showcase their style and inspired others to embrace the subculture. The renowned department store Shibuya109 became a central hub for gyaru fashion, offering a wide range of clothing and accessories catering to the gyaru aesthetic.

2. Decoding the Gyaru Substyles: Which One Resonates With You?

Gyaru fashion is not a monolithic entity; it encompasses a wide range of substyles, each with its unique characteristics and aesthetic. Understanding these substyles can help you appreciate the diversity within gyaru culture and find elements that resonate with your personal style. While predominantly a feminine fashion, men can draw inspiration from its boldness and adapt certain elements into their wardrobes.

2.1. Core Gyaru Substyles: Exploring the Essentials

These substyles represent the foundational elements of gyaru fashion and offer a glimpse into its diverse aesthetic range.

Substyle	Description	Key Elements
Kogyaru	The original gyaru style, characterized by short skirts, loose socks, and a focus on designer brands.	Short skirts, loose socks, designer handbags, light tan, chestnut brown hair.
Ganguro	Known for its extreme tanning, bleached hair, and bold makeup.	Deep tan, bleached hair, white concealer, dark eyeliner, platform boots, colorful clothing.
Yamanba	An exaggerated version of ganguro, featuring even darker tans, neon makeup, and colorful hair extensions.	Extremely dark tan, neon makeup, white lips, rainbow-colored hair extensions, platform boots, playful accessories.
Onee-Gyaru	A more mature and sophisticated gyaru style, focusing on elegant and feminine clothing.	Sophisticated dresses, high heels, elegant accessories, natural-looking makeup, styled hair.
Gyaru-Kei	A broad category encompassing various gyaru styles, often incorporating elements of street fashion and other subcultures.	Varies depending on the specific kei, but often includes bright colors, unique patterns, and a mix of different fashion influences.
Hime-Gyaru	Translating to “princess gyaru,” this style emphasizes elaborate, princess-like dresses and hairstyles.	Frilly dresses, lace, bows, tiaras, curled hair, elegant makeup.
B-Gal	Inspired by hip-hop and R&B culture, this style features baggy clothing, sneakers, and sporty accessories.	Baggy pants, crop tops, sneakers, bandanas, gold jewelry, sporty makeup.
Rokku-Gyaru	Incorporating elements of rock and punk fashion, this style features studded accessories, dark clothing, and edgy makeup.	Studded belts, leather jackets, ripped jeans, band tees, dark eyeliner, bold hairstyles.
Gyaru-O	The male counterpart to gyaru, featuring similar fashion elements and attitudes.	Tanned skin, styled hair, fashionable clothing, accessories, and a confident attitude.
Bibinba	Is more of a tanned and more fashionable version of a Onee Gyaru or an Agejo except with darker skin, more eye makeup, and bigger hair.	The hair is usually styled, but not in over the top hime gyaru or agejo styles.

Modern Menswear Incorporating Gyaru Elements

2.2. Modern Interpretations: Gyaru in the 2020s

While the classic gyaru styles remain influential, modern interpretations have emerged, blending gyaru elements with contemporary fashion trends.

Neo-Gyaru: A revival of classic gyaru styles with a modern twist, incorporating current fashion trends and a more inclusive approach to beauty standards.
Soft Gyaru: A more toned-down version of gyaru, focusing on softer makeup, less extreme tanning, and more comfortable clothing. This style appeals to those who want to embrace gyaru elements without going overboard.
Minimalist Gyaru: Emphasizes clean lines, simple silhouettes, and a focus on quality over quantity. This style incorporates gyaru elements like bold makeup and accessories but in a more subtle and refined way.

2.3. Menswear Inspiration: How Can Men Embrace Gyaru Elements?

While gyaru is traditionally a women’s fashion subculture, men can draw inspiration from its bold and individualistic spirit. Here are some ways men can incorporate gyaru elements into their wardrobes:

Makeup: Experiment with eyeliner, eyeshadow, and lip gloss to create a bold and expressive look. Focus on enhancing your features and adding a touch of drama to your appearance.
Hairstyles: Try out bold hairstyles with bright colors, interesting textures, and playful accessories. Don’t be afraid to experiment with different looks and find what suits you best.
Fashion: Incorporate vibrant colors, bold prints, and unique accessories into your wardrobe. Look for clothing that expresses your personality and makes you feel confident.
Attitude: The most important element of gyaru fashion is attitude. Embrace your individuality, be confident in your choices, and don’t be afraid to stand out from the crowd.

3. Essential Elements of Gyaru Fashion for Men: A Detailed Guide

Although rooted in feminine aesthetics, the core principles of Gyaru—boldness, self-expression, and a touch of rebellion—can be creatively adapted into menswear. This section will guide men on how to integrate Gyaru-inspired elements into their style, creating a look that is both unique and confident.

3.1. Makeup: Mastering the Gyaru Look for Men

While heavy makeup is a hallmark of traditional gyaru, men can opt for a more subtle approach that enhances their features without appearing overly feminine.

Base Makeup: Start with a light foundation or BB cream to even out skin tone. Concealer can be used to cover blemishes or dark circles.
Eye Makeup: Focus on defining the eyes with eyeliner. A thin line along the upper lash line can add subtle definition, while a slightly thicker line with a wing can create a more dramatic effect. Eyeshadow can be used to add depth and dimension. Neutral shades like browns and grays work well for a subtle look, while bolder colors like blues and purples can be used for a more daring look.
Lip Gloss: A touch of lip gloss can add a subtle shine to the lips. Opt for clear gloss or a tinted balm in a natural shade.
Grooming: Well-groomed eyebrows are essential for a polished look. Use tweezers or a brow gel to shape and define your eyebrows.

3.2. Hairstyles: Expressing Yourself Through Your Hair

Hair is a key element of gyaru fashion, and men can use their hairstyles to express their individuality and creativity.

Color: Experiment with bold hair colors like platinum blonde, pastel pink, or vibrant blue. If you’re not ready to commit to a permanent color, try using temporary hair dyes or colored hair wax.
Style: Try out different hairstyles, such as a voluminous quiff, a messy bedhead look, or a sleek and polished style. Use hair products like mousse, gel, or wax to achieve your desired look.
Accessories: Add hair accessories like bandanas, headbands, or clips to add a touch of personality to your hairstyle.

3.3. Fashion: Bold Choices and Unique Combinations

Gyaru fashion is all about making bold choices and expressing yourself through your clothing. Men can incorporate this spirit into their wardrobe by experimenting with different styles and combinations.

Colors and Prints: Don’t be afraid to wear bright colors and bold prints. Animal prints, floral patterns, and geometric designs can add a touch of gyaru flair to your outfit.
Silhouettes: Experiment with different silhouettes, such as oversized tops, skinny jeans, or short shorts. Try layering different pieces to create a unique and interesting look.
Accessories: Accessories are essential for completing your gyaru-inspired look. Add statement jewelry, colorful belts, and eye-catching shoes to your outfit.

3.4. Confidence: The Ultimate Gyaru Accessory

The most important element of gyaru fashion is confidence. Embrace your individuality, be proud of your choices, and don’t be afraid to stand out from the crowd. With confidence, you can pull off any gyaru-inspired look.

4. Shopping for Gyaru Style: Where to Find the Look

Finding the right pieces to create a gyaru-inspired look can be an adventure. Here’s a guide to the best places to shop for clothing, accessories, and makeup that capture the essence of gyaru fashion.

4.1. Online Retailers: Your Gateway to Global Trends

Online retailers offer a vast selection of clothing and accessories, making it easy to find gyaru-inspired pieces from around the world.

ASOS: ASOS carries a wide range of trendy clothing and accessories, including many items that fit the gyaru aesthetic. Look for bold prints, bright colors, and unique silhouettes.
Etsy: Etsy is a great place to find handmade and vintage items that can add a unique touch to your gyaru look. Search for independent designers and vintage shops that specialize in gyaru-inspired clothing and accessories.
Amazon: Amazon offers a wide selection of clothing, accessories, and makeup at affordable prices. Search for gyaru-specific terms or browse through categories like “Japanese fashion” or “Harajuku style.”

4.2. Specialty Boutiques: Curated Collections for the Discerning Eye

Specialty boutiques often carry curated collections of clothing and accessories that cater to specific subcultures, making them a great place to find gyaru-inspired pieces.

Tokyo Los Angeles: Located at Address: 227 W 27th St, New York, NY 10001, United States, Tokyo Los Angeles offers a wide variety of brands that can be hard to find in the United States. They are a great place to shop for vintage and reproduction pieces. Phone: +1 (212) 217-5800
Local Boutiques: Check out local boutiques in your area that specialize in trendy or alternative fashion. You may be surprised at what you can find.

4.3. Thrift Stores: Sustainable and Unique Finds

Thrift stores are a great place to find unique and affordable clothing and accessories that can be incorporated into your gyaru look.

Vintage Shops: Vintage shops often carry clothing and accessories from past eras that can add a retro touch to your gyaru style. Look for items from the 1990s and early 2000s, when gyaru fashion was at its peak.
Consignment Shops: Consignment shops offer gently used clothing and accessories at discounted prices. You can often find designer items and high-quality pieces at consignment shops.

4.4. Makeup and Cosmetics: Achieving the Signature Gyaru Glow

Makeup is a crucial element of gyaru fashion, and finding the right products is essential for achieving the signature gyaru look.

Japanese Drugstores: If you have access to Japanese drugstores, either in person or online, you’ll find a wide range of makeup products specifically designed for gyaru makeup. Look for brands like Canmake, Kate, and Dolly Wink.
Sephora and Ulta: Sephora and Ulta carry a wide range of makeup brands, including many that are popular among gyaru enthusiasts. Look for products like false eyelashes, dramatic eyeliner, and colorful eyeshadows.

5. Gyaru Fashion in Pop Culture: Inspiration From Music, Anime, and More

Gyaru fashion has been featured in various forms of pop culture, from music videos to anime series, providing inspiration for those interested in the style.

5.1. Music Videos: Visualizing the Gyaru Aesthetic

Music videos often showcase the latest fashion trends, and gyaru fashion is no exception.

J-Pop Artists: Many J-pop artists have incorporated gyaru elements into their music videos, showcasing the latest trends in gyaru fashion and makeup.
Visual Kei Bands: Visual kei bands, known for their elaborate costumes and makeup, often incorporate gyaru elements into their stage looks.

5.2. Anime and Manga: Characters That Embody Gyaru Style

Anime and manga series often feature characters with distinct fashion styles, and gyaru characters are a popular choice.

Popular Series: Look for anime and manga series that feature gyaru characters, such as “Gals!” or “My Dress-Up Darling.” These series can provide inspiration for your own gyaru style.

5.3. Social Media: Following Gyaru Influencers

Social media platforms like Instagram and TikTok are home to a thriving community of gyaru enthusiasts.

Influencers: Follow gyaru influencers on social media to stay up-to-date on the latest trends and get inspiration for your own style. These influencers often share tips on makeup, hair, and fashion.

6. Adapting Gyaru for Everyday Wear: Practical Tips

While gyaru fashion is known for its boldness and extravagance, it can be adapted for everyday wear. Here are some practical tips on how to incorporate gyaru elements into your everyday style without going overboard.

6.1. Focus on One or Two Key Elements

Instead of trying to incorporate all the elements of gyaru fashion into one outfit, focus on one or two key elements that you feel comfortable with.

Makeup: Try wearing a bold eyeliner look or a bright lip color.
Hair: Experiment with a fun hairstyle or add a colorful hair accessory.
Fashion: Choose one or two pieces of clothing with a bold print or a unique silhouette.

6.2. Tone Down the Extremes

If you’re not comfortable with the more extreme elements of gyaru fashion, such as heavy tanning or elaborate makeup, tone them down to suit your personal style.

Tanning: Opt for a lighter tan or skip the tanning altogether.
Makeup: Use a lighter hand with your makeup and focus on enhancing your natural features.
Fashion: Choose clothing that is comfortable and flattering, rather than trying to emulate the more revealing styles of gyaru fashion.

6.3. Mix and Match With Other Styles

Gyaru fashion can be easily mixed and matched with other styles to create a unique and personalized look.

Casual: Pair a gyaru-inspired top with jeans and sneakers for a casual look.
Formal: Add a gyaru-inspired accessory, such as a statement necklace or a colorful clutch, to a formal outfit.

6.4. Confidence Is Key

No matter how you choose to incorporate gyaru elements into your everyday style, the most important thing is to be confident in your choices. Embrace your individuality and don’t be afraid to express yourself through your fashion.

7. The Future of Gyaru Fashion: Trends and Innovations

Gyaru fashion continues to evolve, with new trends and innovations emerging all the time. Here’s a glimpse into the future of gyaru fashion.

7.1. Sustainability

As sustainability becomes increasingly important in the fashion industry, gyaru fashion is likely to embrace more eco-friendly practices.

Sustainable Materials: Look for gyaru clothing made from sustainable materials like organic cotton, recycled polyester, and bamboo.
Thrifting and Vintage: Embrace thrifting and vintage shopping as a way to find unique and sustainable gyaru pieces.

7.2. Technology

Technology is playing an increasingly important role in fashion, and gyaru fashion is no exception.

Virtual Makeup: Experiment with different gyaru makeup looks using virtual makeup apps.
Customization: Customize your gyaru clothing and accessories using 3D printing and other technologies.

7.3. Inclusivity

Gyaru fashion is becoming more inclusive, with a greater emphasis on body positivity and diversity.

Body Positivity: Embrace your natural body shape and choose clothing that makes you feel confident and comfortable.
Diversity: Celebrate diversity in race, ethnicity, and gender identity within the gyaru community.

8. Maintaining Your Gyaru Style: Tips and Tricks

Maintaining your gyaru style requires attention to detail and a commitment to keeping your clothing, accessories, and makeup in top condition. Here are some tips and tricks to help you maintain your gyaru style.

8.1. Clothing Care

Proper clothing care is essential for keeping your gyaru clothing looking its best.

Washing: Follow the care instructions on the garment label. Wash delicate items by hand or in a mesh laundry bag.
Storage: Store your clothing in a cool, dry place away from direct sunlight. Use padded hangers to prevent wrinkles.

8.2. Accessory Care

Accessories can add a lot of personality to your gyaru look, but they require proper care to keep them looking their best.

Jewelry: Clean your jewelry regularly with a soft cloth. Store your jewelry in a jewelry box or pouch to prevent scratches.
Shoes: Clean your shoes regularly with a shoe cleaner. Store your shoes in a shoe rack or box to prevent damage.

8.3. Makeup Maintenance

Proper makeup maintenance is essential for keeping your skin healthy and preventing breakouts.

Cleaning: Clean your makeup brushes regularly with a brush cleaner. Wash your face thoroughly every night to remove makeup.
Storage: Store your makeup in a cool, dry place away from direct sunlight. Replace your makeup regularly to prevent bacteria growth.

9. Common Misconceptions About Gyaru Fashion: Debunking the Myths

Gyaru fashion is often misunderstood, with many misconceptions surrounding the subculture. Here are some common misconceptions about gyaru fashion, debunked.

9.1. It’s Only for Women

While gyaru fashion is predominantly a women’s subculture, men can draw inspiration from its bold and individualistic spirit. Men can incorporate gyaru elements into their wardrobe by experimenting with makeup, hairstyles, and fashion.

9.2. It’s All About Being “Fake”

Gyaru fashion is not about being “fake”; it’s about expressing yourself and feeling confident in your own skin. While gyaru makeup and hairstyles may be elaborate, they are simply tools for enhancing your features and expressing your personality.

9.3. It’s Only for Young People

Gyaru fashion is not limited to young people. People of all ages can embrace gyaru elements and incorporate them into their style.

10. Resources for Further Exploration: Dive Deeper Into Gyaru

To truly understand and appreciate gyaru fashion, exploring additional resources can be incredibly beneficial. Here are some resources to help you dive deeper into the world of gyaru.

10.1. Books and Documentaries

“Fruits” by Shoichi Aoki: While not exclusively focused on gyaru, this book provides a visual feast of street style in Tokyo, including many gyaru looks.
Documentaries on Japanese Subcultures: Look for documentaries that explore Japanese subcultures, including gyaru fashion. These documentaries can provide insights into the history, culture, and motivations behind gyaru fashion.

10.2. Online Communities and Forums

Gyaru Forums: Join online forums dedicated to gyaru fashion to connect with other enthusiasts, ask questions, and share tips.
Social Media Groups: Look for gyaru groups on social media platforms like Facebook and Instagram. These groups can provide a supportive community and a place to share your gyaru style.

By exploring these resources, you can gain a deeper understanding and appreciation for this unique and influential subculture. And for more inspiration and tips on adapting fashion trends, visit mens-fashion.net.

Remember, mens-fashion.net is your go-to source for the latest trends, styling advice, and inspiration. Explore our articles to discover how to incorporate gyaru elements into your wardrobe and express your unique style. Don’t miss out on the opportunity to elevate your fashion game and embrace the confidence that comes with a well-curated wardrobe.

FAQ: Your Gyaru Questions Answered

What Is Gyaru Fashion?
Gyaru fashion is a Japanese subculture characterized by bold self-expression, vibrant aesthetics, and a rebellious spirit, primarily seen in women’s fashion but adaptable for men.
Where does gyaru fashion originate from?
Gyaru fashion originated in Japan in the 1970s, peaking in the 1990s and early 2000s as a response to traditional beauty standards.
What are the key characteristics of gyaru fashion?
Key characteristics include bold makeup, elaborate hairstyles, short skirts, platform shoes, vibrant clothing, and tanned skin (though not always).
Can men participate in gyaru fashion?
Yes, men can draw inspiration from gyaru fashion by incorporating bold elements like makeup, hairstyles, and vibrant clothing into their style.
What are some popular gyaru substyles?
Popular substyles include kogyaru, ganguro, yamanba, onee-gyaru, hime-gyaru, and B-gal, each with unique characteristics.
How can I adapt gyaru fashion for everyday wear?
Focus on one or two key elements, tone down the extremes, mix and match with other styles, and most importantly, be confident.
Where can I shop for gyaru-inspired clothing and accessories?
Shop online retailers like ASOS and Amazon, specialty boutiques like Tokyo Los Angeles, and thrift stores for unique finds.
How has gyaru fashion been featured in pop culture?
Gyaru fashion has been featured in music videos, anime and manga series, and social media, providing inspiration for those interested in the style.
What is the future of gyaru fashion?
The future of gyaru fashion includes a focus on sustainability, technology, and inclusivity, with a greater emphasis on body positivity and diversity.
How can I maintain my gyaru style?
Maintain your gyaru style by following proper clothing care, accessory care, and makeup maintenance practices to keep your items in top condition.