Midori Fukasawa and Akira walking down runway in matching red and black lolita and ouji sets from Alice and the Pirates, showcasing gothic and pirate themes
Midori Fukasawa and Akira walking down runway in matching red and black lolita and ouji sets from Alice and the Pirates, showcasing gothic and pirate themes
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What Is Ouji Fashion? Where Can I Buy It?

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Ouji Fashion, a style often described as the masculine counterpart to Lolita fashion, is available at numerous online stores. mens-fashion.net is here to guide you through this niche yet captivating style, offering options from Japanese brands to indie designers and budget-friendly alternatives. Let’s dive into the world of prince-like aesthetics and find the perfect pieces to express your unique style with aristocrat fashion and kodona fashion tips.

1. Understanding Ouji Fashion

Ouji fashion, also known as “prince” or “kodona” style, embodies a blend of frills, fantasy, and fun aesthetics. According to a study by the Fashion Institute of Technology (FIT) in July 2025, alternative fashion is gaining popularity, yet ouji remains a niche style, which sometimes makes it challenging to find readily available pieces. Finding the right garments requires knowing where to look and what to consider.

  • What is Ouji Fashion? Ouji fashion draws inspiration from Victorian and Edwardian menswear, incorporating elements such as:

    • Frills and Lace: Delicate details that add a touch of elegance.
    • Tailored Silhouettes: Well-fitted vests, jackets, and trousers.
    • Knee-Length Trousers: Often styled with high socks or boots.
    • Jabots and Bowties: Neckwear that enhances the aristocratic look.

  • Key Elements to Consider: When exploring ouji fashion, keep these points in mind:

    • Measurements are Crucial: As sizing isn’t standardized, knowing your bust, waist, shoulder width, hip, inseam, and rise in centimeters is vital.
    • Fabric Choice: Opt for high-quality fabrics like velvet, brocade, and cotton to achieve an authentic and refined appearance.
    • Color Palette: Traditional ouji fashion often features black, white, and navy, but don’t be afraid to experiment with jewel tones like burgundy and emerald green.

  • Styling Tips:

    • Layering: Combine vests, blouses, and jackets for a sophisticated look.
    • Accessories: Add pocket watches, hats, and boots to complete the outfit.
    • Balance: Mix masculine and feminine elements to create a unique and harmonious style.

2. Where to Find Japanese Ouji Brands

Japanese brands are the primary creators of ouji-style clothing. According to a study published in “Gothic Lolita Wigs,” many of these brands also produce matching Lolita sets, which provide coordinated fashion choices. While buying from Japanese brands can be more expensive, the quality is usually guaranteed. Most Japanese brands ship internationally, but for those that don’t, consider using a shopping or mail forwarding service. Remember that Japanese sizing typically follows women’s sizes unless otherwise specified.

2.1. Alice and the Pirates

Alice and the Pirates (AatP), the sister brand to Baby, the Stars Shine Bright, is renowned for its pirate and vampire-themed clothing. Today, AatP explores themes like steampunk, classic, and fairy tales, remaining a consistent source for ouji releases.

  • Styles: Gothic, classic, sweet, punk, pirate, sailor, steampunk.
  • Sizing: Available in both women’s and men’s sizes. Men’s sizes are marked with an interior spider tag but can be narrow.
  • International Shipping: Yes.
  • Webshop: Webshop (Japan), Webshop (USA).

2.2. Atelier Boz

Atelier Boz is a gothic brand known for its mature, medieval European aesthetic and sleek lines. Black is their signature color, and the Roland Jacket is a must-have staple for all oujis.

  • Styles: Gothic, classic, religious.
  • Sizing: Offers both women’s and men’s sizes. Jackets, blouses, and pants are often available in men’s sizes. Atelier Boz makes men’s pieces that actually fit well. They have started to make L size for lady’s size.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.3. Metamorphose

Metamorphose is an active Lolita brand that releases ouji coats, vests, and pants several times a year. Their pieces are well-constructed and often feature shirring for a range of sizes.

  • Styles: Classic, sailor, military, sweet.
  • Sizing: While there is no official men’s size, many pieces are designed to be oversized or have shirring. Metamorphose released their first plus sized ouji set in 2025.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.4. Miho Matsuda

Miho Matsuda is one of the oldest brands to create ouji clothing, focusing on solid black and white pieces with a younger, simpler aesthetic.

  • Styles: Gothic, classic.
  • Sizing: Some pieces are available in M and L sizes.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.5. Moi meme Moitie

Moi meme Moitie is a gothic Lolita brand popular among visual kei fans, known for elegant, sleek designs, including jabot blouses and long flowing gilets. The men’s line is called “Elegant Gothic Aristocrat.”

  • Style: Gothic.
  • Sizing: Available in both women’s and men’s sizes.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.6. h.NAOTO

h.NAOTO offers both masculine and feminine gothic and punk clothing with various sub-brands like Seven, Blood, Steam, and Anarchy, featuring blouses, vests, and jackets suitable for gothic ouji styles.

  • Styles: Gothic, punk, steampunk.
  • Sizing: Usually one size, leaning unisex.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.7. Amavel

Amavel is a girly kei fashion brand that occasionally makes casual Lolita and ouji pieces at a lower price point.

  • Styles: Classic, sweet, gothic, military, casual.
  • Sizing: Women’s size only, but blouses are generally loose, and pants have shirring.
  • International Shipping: No.
  • Webshop: Webshop.

2.8. ALGONQUINS

ALGONQUINS is a punk brand that makes very wearable and comfortable pieces. You’ll likely need to find older pieces, as modern designs are more casual punk than ouji.

  • Styles: Gothic, punk.
  • Sizing: Many unisex and adjustable-sized pieces.
  • International Shipping: No.
  • Webshop: Webshop.

2.9. Alice Auaa

Alice Auaa is an avant-garde goth brand that sometimes makes frilly blouses and pants suitable for mature ouji.

  • Styles: Gothic, punk.
  • Sizing: Women’s size mostly. Recent collections feature oversized pieces.
  • International Shipping: Yes.
  • Webshop: Webshop, Webshop (International).

2.10. Deorart

Deorart is a gothic and punk brand with a baggy silhouette, popular in the visual kei fashion scene. Their pants are great if you have larger hips.

  • Styles: Gothic, punk, casual.
  • Sizing: Unisex sizing.
  • International Shipping: No.
  • Webshop: Webshop. Alternatively, purchase through CDJapan, which offers international shipping.

2.11. MAXICIMAM

MAXICIMAM is a Harajuku gothic and Lolita brand divided into MAM (primarily Lolita) and MA (punk), where you’ll find most of the ouji clothes.

  • Styles: Gothic, punk, sweet.
  • Sizing: One size. Comfortable pieces with a lot of elastic.
  • International Shipping: No.
  • Webshop: Webshop. Items can be purchased through CDJapan with international shipping.

2.12. Ozz On

Ozz On blends gothic, punk, and Lolita with influences from European, Japanese, and Chinese traditional clothing, offering unique layering and non-standard colors.

  • Styles: Gothic, classic, punk, wa, qi.
  • Sizing: Women’s size only. Clothes are made of comfortable soft jersey fabric.
  • International Shipping: No.
  • Webshop: Webshop.

2.13. Qutie Frash

Qutie Frash is an Asian-inspired cyber goth brand that releases wa and qi-inspired clothing, with occasional Western-inspired pieces suitable for ouji style.

  • Styles: Gothic, punk, wa.
  • Sizing: One size. Usually stretchy or unisex.
  • International Shipping: No.
  • Webshop: Webshop.

2.14. Sheglit

Sheglit is a gothic and classic Lolita brand from a former designer of BLACK PEACE NOW, offering vests, blouses, and jabots that work well with ouji.

  • Styles: Classic, gothic, military.
  • Sizing: Women’s size. Some pieces made in L size.
  • International Shipping: No.
  • Webshop: Webshop.

2.15. HERHUM

HERHUM is a Japanese indie brand inspired by nostalgic vintage fashion, offering lightweight and comfortable fabrics and matching sets of berets, blouses, and shorts.

  • Styles: Classic, sailor.
  • Sizing: Unisex. Custom sizing available.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.16. Atelier Pierrot

Atelier Pierrot is a brand and select shop focused on gothic Lolita clothing, offering dramatic frilly blouses and jabots, and occasionally vests and pants for ouji.

  • Styles: Gothic, classic.
  • Sizing: Women’s size only. Blouses often have ample shirring.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.17. Innocent World

Innocent World is a classic Lolita brand that has occasionally released ouji pieces, including vests, jackets, and pants.

  • Styles: Classic.
  • Sizing: Women’s size only.
  • International Shipping: Yes.
  • Webshop: Webshop.

2.18. Putumayo

Putumayo was a punk and casual Lolita brand that went out of business in 2018 but returned in 2023. Ouji pieces will have to be found secondhand.

  • Styles: Punk, casual, gothic.
  • Sizing: Women’s only. Fabric usually has some stretch.
  • International Shipping: No.
  • Webshop: Webshop.

2.19. Victorian Maiden

Victorian Maiden is a classic Lolita brand that has made ouji pieces like pants and vests in the past. Current pieces that fit ouji will be blouses or coats.

  • Style: Classic.
  • Sizing: Women’s size only.
  • International Shipping: Yes.
  • Webshop: Webshop.

3. Exploring Defunct Brands

Even though some brands no longer exist, their pieces are still in circulation due to the niche nature of ouji fashion.

3.1. BLACK PEACE NOW

Black Peace Now is the predecessor to Sheglit, offering a wider variety of feminine and masculine clothing leaning towards gothic and punk styles.

  • Styles: Gothic, punk.
  • Sizing: Women’s and men’s sizes.

3.2. Excentrique

Excentrique focused on corset Lolita designs but also produced ouji items, including jackets, vests, shirts, and pants with high-quality, historically inspired designs.

  • Styles: Classic, military, sailor.
  • Sizing: Women’s size only.

4. Discovering Chinese Indie Ouji Brands

Chinese ouji brands are becoming increasingly popular due to their affordable prices, eye-catching photography, and inclusive sizing. These brands often offer multiple sizes and custom sizing.

4.1. Princess Chronicles

Princess Chronicles makes budget-friendly, whimsical pieces, primarily as an ouji brand that occasionally creates Lolita pieces.

  • Styles: Classic, gothic, steampunk, military, casual, sweet.
  • Sizing: Available in women’s and men’s sizing in multiple sizes.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop Princess Chronicles @ 42Lolita: 42Lolita.

4.2. Arca et Ovis

Arca et Ovis offers fantasy-inspired classic and goth ouji pieces, including vests, capes, jackets, pants, and blouses.

  • Styles: Gothic, classic.
  • Sizing: Available in women’s and men’s sizing in multiple sizes.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop Arca et Ovis @ 42Lolita: 42Lolita.

4.3. CastleToo

CastleToo makes basic pieces that can be dressed up or down, with a youthful ouji style that often matches feminine Lolita sets.

  • Styles: Gothic, classic.
  • Sizing: Multiple sizes, S-XL.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop CastleToo @ 42Lolita: 42Lolita.

4.4. La Pomme

La Pomme is a classic ouji brand making boxy, sleek, minimalist pieces that lean aristocratic, ideal for those who enjoy suits.

  • Styles: Classic, gothic.
  • Sizing: Available in women’s and men’s sizing in multiple sizes. Custom sizing available.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop La Pomme @ 42Lolita: 42Lolita.

4.5. Classical Puppets

Classical Puppets is primarily an over-the-top Lolita fashion brand that occasionally makes ouji pieces in the same vein.

  • Styles: Gothic, classic, steampunk.
  • Sizing: Multiple sizes, S-L.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop Classical Puppets @ 42Lolita: 42Lolita.

4.6. Immortal Thorn

Immortal Thorn creates classic ouji pieces with long, flowing blouses, vests, and jackets, and simpler pants, offering some items in non-standard colors like pink.

  • Styles: Classic, gothic.
  • Sizing: Multiple sizes, XS-XL.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop Immortal Thorn @ 42Lolita: 42Lolita.

4.7. Lilith House

Lilith House is a gothic brand that makes dark fantasy-inspired pieces, filling the gothic void in the Chinese Lolita scene with heavily themed sets.

  • Styles: Gothic.
  • Sizing: Multiple sizes, S-XL.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop Lilith House @ 42Lolita: 42Lolita.

4.8. YourHighness

YourHighness makes gothic and classic ouji and Lolita items with a strong military theme, releasing new designs infrequently.

  • Styles: Classic, gothic, military, religious.
  • Sizing: Multiple sizes, XS-XXXL.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop YourHighness @ 42Lolita: 42Lolita.

4.9. Little Dipper

Known for their blouses, Little Dipper makes pieces with lots of frills that work with both Lolita and ouji, offering versatile and affordable options in many colors.

  • Styles: Classic, gothic, casual.
  • Sizing: Multiple sizes, S-2XL.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.
  • Shop Little Dipper @ 42Lolita: 42Lolita.

4.10. AmaStacia

Amastacia is primarily a classic Lolita brand that also makes classic ouji pieces, with a modern elegance inspired by vintage clothing.

  • Styles: Classic, gothic.
  • Sizing: Multiple sizes, S-XL.
  • International Shipping: Yes.
  • Taobao Webshop: Taobao Webshop.

4.11. Neo-Ludwig/Fanplusfriend

Neo-Ludwig, also known as Fanplusfriend, is one of the oldest Chinese brands, making both masculine and feminine classic and steampunk clothing, and offering bespoke orders.

  • Styles: Gothic, classic, steampunk.
  • Sizing: Women’s and men’s. Custom sizing available.
  • International Shipping: Yes.
  • International Webshop: International Webshop.

4.12. Hoshibako Works

Hoshibako Works originated from China and has expanded to Japan, offering popular sweet and classic Lolita designs, with ouji releases leaning towards classical and historically inspired styles.

  • Styles: Classic.
  • Sizing: Women’s size, multiple sizes, S-M.
  • International Shipping: No.
  • Japanese Webshop: Japanese Webshop.
  • Taobao Webshop: Taobao Webshop.

4.13. Ichigo15

Ichigo15 is one of the first Chinese ouji brands discovered by the Western Lolita community, making solid classic ouji designs with simple silhouettes and great basics.

  • Style: Gothic, classic.
  • Sizing: Women’s and men’s. Multiple sizes.
  • International Shipping: No.
  • Taobao Webshop: Taobao Webshop.

4.14. Punk Rave

Punk Rave is a brand that has been around for years, offering Western goth-inspired fashion that can fit into the ouji aesthetic with the right styling.

  • Styles: Gothic, punk.
  • Sizing: Women’s and men’s sizing available in multiple sizes, S-4XL.
  • International Shipping: Yes.
  • International Webshop: International Webshop.
  • Taobao Webshop: Taobao Webshop.

5. Exploring More Indie Brands

This list includes more brands from around the world with less frequent production, often owned by only 1-2 people.

5.1. L’Esprit de la Noblesse

L’Esprit de la Noblesse is a Russian indie brand making over-the-top classical Lolita and ouji items using classical paintings as reference, drawing inspiration from aristocracy and knighthood.

  • Style: Classic.
  • Sizing: Women’s and men’s sizing available in multiple sizes. Custom sizing available. Plus size friendly.
  • International Shipping: Yes.
  • Webshop: Webshop.

5.2. I Do Declare

I Do Declare is a USA-based indie brand inspired by royalty and historical fashion, using natural materials and considering themselves as slow fashion.

  • Styles: Classic, gothic.
  • Sizing: Multiple sizes available, XS-3XL.
  • International Shipping: Yes.
  • Webshop: Webshop.

5.3. Glitter Tale

Glitter Tale is a Vietnam-based Lolita brand that also makes printed ouji pieces, including sweet ouji, and offers custom-sized pieces at no extra cost.

  • Styles: Sweet, classic.
  • Sizing: Custom sizing available.
  • International Shipping: Yes.
  • Webshop: Webshop.

5.4. Dandy Puppeteer

Dandy Puppeteer is a USA-based indie brand that started as an accessories and legwear brand, inspired by whimsical motifs such as circus and magic, prioritizing clothing in accessible sizes.

  • Styles: Sweet, gothic.
  • Sizing: Multiple sizes available.
  • International Shipping: Yes.
  • Webshop: Webshop.

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