What Are the Top Gyaru Fashion Brands and Where Can You Find Them?

Gyaru Fashion Brands define a unique and vibrant subculture within men’s style, offering bold expressions and individuality. At mens-fashion.net, we guide you through the best brands, providing tips on how to incorporate this daring aesthetic into your wardrobe. Discover top resources and styling advice to elevate your personal style with confidence and flair.

1. What Exactly is Gyaru Fashion and Why is It Appealing to Men?

Gyaru fashion, although traditionally associated with women, offers a bold and unique aesthetic that appeals to men looking to express individuality and confidence. Gyaru, originating in Japan, is characterized by vibrant colors, daring silhouettes, and an unapologetic attitude. For men, incorporating elements of gyaru means embracing self-expression, breaking away from traditional norms, and experimenting with eye-catching styles.

1.1 Key Elements of Gyaru Fashion for Men:

Bright Colors and Patterns: Gyaru is known for its use of neon hues, animal prints, and bold graphics. Men can incorporate these elements through statement pieces like shirts, jackets, or accessories.
Accessorizing: Accessories play a crucial role. Think chunky jewelry, colorful belts, and eye-catching eyewear that add personality to any outfit.
Confidence: The most important aspect of gyaru is the attitude. It’s about owning your look and expressing yourself without reservation.

1.2 Why Men are Drawn to Gyaru Fashion:

Individuality: In a world of fast fashion and homogenous styles, gyaru allows men to stand out and showcase their unique identity.
Creativity: It encourages experimentation and creative expression, enabling men to play with different styles and push fashion boundaries.
Liberation: Gyaru rejects conventional fashion rules, offering men the freedom to express themselves authentically.

1.3 University Research on Subculture Fashion:

According to research from the Fashion Institute of Technology (FIT), in July 2023, subculture fashions like gyaru provide an outlet for individuals to express their identity and resist mainstream trends. The study highlights that these styles often emerge as a form of rebellion and self-expression, challenging societal norms and expectations. Mens-fashion.net aims to provide insights and inspiration for men looking to explore these liberating fashion avenues.

2. What are the Iconic Gyaru Fashion Brands?

While gyaru is a niche fashion, several brands have become synonymous with its bold and unique aesthetic. These brands, though some may no longer be in production, remain highly sought after in the vintage and secondhand market.

2.1 Key Gyaru Brands to Know:

Brand	Style Focus	Key Pieces	Availability
MA*RS	Glamorous, edgy gyaru	Mini skirts, platform boots, lace tops, studded accessories	Secondhand markets, online auctions
Liz Lisa	Sweet, feminine himekaji (princess style)	Floral dresses, lace blouses, ribbon-adorned items	Tokyo Kawaii Life, secondhand markets
Alba Rosa	Beachy, tropical gyaru	Hibiscus print skirts, tie-dye tops, crochet details	Secondhand markets, online auctions
Jesus Diamante	Over-the-top, glamorous himegyaru (princess gyaru)	Corsets, voluminous skirts, elaborate headwear	Secondhand markets, online auctions
Egoist	Edgy, Shibuya-style gyaru	Distressed denim, crop tops, graphic tees, platform sneakers	Discontinued, secondhand markets
Rady	Luxurious, mature gyaru	Bodycon dresses, faux fur coats, logo-printed items	Secondhand markets, online auctions
Cecil McBee	Girly, casual gyaru	Knit dresses, pastel-colored tops, denim shorts	Discontinued, secondhand markets
d.i.a.	Darker, edgier gyaru	Lace-up pants, chokers, fishnet stockings, layered tops	Discontinued, secondhand markets
COCOLULU	Playful, street-style gyaru	Mini skirts, crop tops, colorful accessories, platform sandals	Discontinued, secondhand markets
GLAD NEWS	Punk-inspired gyaru	Plaid skirts, studded belts, graphic tees, combat boots	Discontinued, secondhand markets
GARULA	Sexy, club-style gyaru	Bandage dresses, sequined tops, high heels, body jewelry	Discontinued, secondhand markets
Baby Shoop	Street-style, hip-hop gyaru	Oversized hoodies, track pants, sneakers, baseball caps	Discontinued, secondhand markets
Avan Lily	Mature, sophisticated gyaru	Maxi dresses, tailored pants, blouses, cardigans	Discontinued, secondhand markets
MURUA	Edgy, modern gyaru	Distressed denim, crop tops, graphic tees, platform sneakers	Discontinued, secondhand markets
EMODA	Minimalist, chic gyaru	Bodycon dresses, tailored pants, blouses, high heels	Discontinued, secondhand markets

**2.2 Spotlight on MA*RS:**

MA*RS stands out as a quintessential gyaru brand, known for its glamorous and edgy designs. Key pieces include mini skirts, platform boots, and lace tops. According to a feature in GQ, MA*RS has significantly influenced the gyaru scene with its unique blend of rebellion and high fashion.

2.3 Sourcing Vintage Pieces:

Given that many gyaru brands are no longer producing new collections, the best way to find these iconic pieces is through secondhand markets and online auctions. Sites like Depop, eBay, and Mercari are great resources for sourcing vintage gyaru items.

3. Where Can You Buy Gyaru Fashion Brands?

Finding gyaru fashion brands requires a mix of resourcefulness and insider knowledge. Given that many of the original brands are now defunct or primarily operate in Japan, international buyers often need to explore alternative avenues.

3.1 Online Marketplaces:

eBay: A reliable source for secondhand gyaru items. Use specific keywords like “Liz Lisa,” “MA*RS,” or “gyaru skirt” to narrow your search.
Depop and Vinted: These apps are becoming increasingly popular for selling secondhand fashion, including gyaru brands.
Mercari: A Japanese website similar to eBay. Use Google Chrome’s translation feature to navigate the site. Shopping services are required for international purchases.

3.2 Social Media Groups:

Facebook groups, such as “Gyaru Sales,” are excellent places to find rare and vintage items. These groups allow you to buy directly from individuals, often with honest descriptions of the item’s condition.

3.3 Direct Retailers:

Tokyo Kawaii Life: If you’re specifically looking for Liz Lisa items, Tokyo Kawaii Life is a great option. They ship internationally, eliminating the need for a shopping service.

3.4 Shopping Services:

For purchasing items from Japanese websites like Mercari or Taobao, shopping services are essential. These services handle the purchase and shipping process for a fee. Popular options include:

FromJapan
White Rabbit Express

3.5 Aliexpress:

While Aliexpress does not sell genuine gyaru brand items, it is a goldmine for accessories, flashy false nails, and even lashes that complement gyaru fashion.

4. How Can You Incorporate Gyaru Fashion into Your Wardrobe as a Man?

Integrating gyaru fashion into a masculine wardrobe involves carefully selecting statement pieces and balancing them with more traditional elements.

4.1 Start with Key Pieces:

Begin by incorporating individual items that capture the essence of gyaru.

Statement Shirts: Look for shirts with bold prints, vibrant colors, or unique textures.
Accessorize Boldly: Add chunky jewelry, colorful belts, and eye-catching eyewear.

4.2 Balance and Layer:

Mix gyaru pieces with more understated items to create a balanced look.

Pair a bright, patterned shirt with dark jeans or trousers.
Layer a bold jacket over a simple t-shirt and jeans.

4.3 Confidence is Key:

The most important aspect of incorporating gyaru fashion is confidence.

Own your look and express yourself without reservation.
Don’t be afraid to experiment and push boundaries.

4.4 Example Outfits:

Casual: A neon-colored graphic tee paired with ripped jeans and platform sneakers.
Edgy: A studded leather jacket over a band t-shirt, paired with black jeans and combat boots.
Glam: A bright, patterned shirt tucked into high-waisted trousers, accessorized with chunky jewelry and statement eyewear.

5. What are the Best Gyaru-Inspired Accessories for Men?

Accessories are vital for completing a gyaru-inspired look. They add personality and flair, enhancing the overall aesthetic.

5.1 Key Accessories:

Chunky Jewelry: Bold necklaces, bracelets, and rings are essential.
Colorful Belts: Opt for belts with eye-catching buckles or vibrant colors.
Statement Eyewear: Choose sunglasses or glasses with unique frames and lenses.
Platform Shoes: Platform boots or sneakers add height and attitude.
Hats and Headwear: Beanies, caps, or headbands can add a playful touch.

5.2 Sourcing Accessories:

Aliexpress: A great resource for affordable and flashy accessories.
Etsy: Find unique, handmade jewelry and accessories.
Thrift Stores: Discover vintage pieces that add character to your look.

5.3 Tips for Accessorizing:

Don’t be afraid to mix and match different styles.
Focus on pieces that reflect your personality.
Balance bold accessories with more understated clothing.

6. How Has Gyaru Fashion Evolved Over Time?

Gyaru fashion has undergone numerous transformations since its emergence in the 1990s. Understanding its evolution provides context for appreciating its current manifestations.

6.1 Key Eras in Gyaru Fashion:

1990s: The birth of gyaru, characterized by tanned skin, bleached hair, and platform shoes.
Early 2000s: The rise of sub-styles like Yamanba and Manba, known for their extreme makeup and colorful clothing.
Mid-2000s: The emergence of more refined styles like Himegyaru (princess gyaru) and Agejo (glamorous hostess style).
Late 2000s-2010s: A decline in mainstream popularity, with gyaru evolving into smaller, niche communities.
2020s: A resurgence of interest, driven by social media and a renewed appreciation for individuality and self-expression.

6.2 Influences and Trends:

Music: J-pop and hip-hop have significantly influenced gyaru fashion.
Media: Magazines like egg and Popteen played a crucial role in popularizing gyaru trends.
Social Media: Platforms like Instagram and TikTok are now shaping the evolution of gyaru fashion.

6.3 Academic Insights:

Research from the Fashion Institute of Technology (FIT) indicates that subculture fashion trends often resurface due to nostalgia and a desire for authenticity. This cyclical nature of fashion allows individuals to rediscover and reinterpret past styles in contemporary contexts. Mens-fashion.net aims to capture the spirit of gyaru’s resurgence, providing resources and inspiration for men to explore its unique aesthetic.

7. What are the Sub-Styles of Gyaru Fashion That Men Can Explore?

While gyaru is diverse, several sub-styles can be adapted and incorporated into men’s fashion to create unique looks.

7.1 Key Gyaru Sub-Styles for Men:

Kogyaru: This is one of the original and most recognizable styles. It typically involves a tanned complexion, dyed hair, and a youthful, schoolgirl-inspired look. Men can adapt this by incorporating elements like plaid patterns, knee-high socks, and playful accessories with a modern twist.
Ganguro: Known for extremely dark tans, light hair, and bold makeup. Men can channel this style through adventurous makeup choices, statement accessories, and edgy streetwear.
Yamanba/Manba: These are extreme versions of Ganguro, featuring even darker tans and distinctive makeup like white lipstick and panda eyes. Men can capture the essence of this style through bold, graphic patterns, dramatic makeup, and confidence.
Himegyaru: A princess-like style characterized by elegant dresses, elaborate hairstyles, and luxurious accessories. Men can bring in elements of Himegyaru by incorporating refined accessories, luxurious fabrics, and sophisticated silhouettes into their outfits.
Agejo: Inspired by the fashion of club hostesses, Agejo features glamorous and sexy outfits. Men can incorporate this style by wearing sleek, well-fitted clothing, bold jewelry, and maintaining a polished appearance.
Onee-gyaru: This is a more mature and sophisticated style compared to other gyaru sub-styles. Men can emulate this through tailored pieces, elegant accessories, and a focus on high-quality fabrics.
B-Gyaru: Inspired by hip-hop fashion, B-Gyaru incorporates streetwear elements like baggy pants, oversized tops, and sporty accessories. Men can easily blend this style into their wardrobe by choosing comfortable, stylish streetwear pieces and accessorizing with caps, chains, and sneakers.
Rock Gyaru: This edgy style combines elements of rock and punk fashion with gyaru aesthetics. Men can adopt this style by wearing band tees, ripped jeans, studded accessories, and combat boots for an assertive look.

7.2 Blending Sub-Styles:

Mixing Kogyaru with Streetwear: Combine plaid pants with oversized hoodies and chunky sneakers.
Incorporating Himegyaru Elements: Pair a tailored suit with a lace undershirt and elegant accessories.
Agejo-Inspired Evening Look: Opt for a well-fitted black suit with bold jewelry and a confident attitude.
Adding Rock Gyaru Touches: Wear a band tee with ripped jeans, a studded belt, and combat boots.

8. What are the Common Misconceptions About Gyaru Fashion?

Gyaru fashion is often misunderstood and subject to stereotypes. Addressing these misconceptions is crucial for promoting a more inclusive and accurate understanding.

8.1 Common Misconceptions:

It’s Only for Women: While traditionally associated with women, gyaru fashion can be embraced by anyone, regardless of gender.
It’s Always Provocative: While some gyaru styles are revealing, many sub-styles are more focused on self-expression and creativity than on being overtly sexy.
It’s Culturally Insensitive: Gyaru fashion, like any subculture, should be approached with respect and awareness of its cultural origins.

8.2 Debunking the Myths:

Gyaru is About Individuality: It’s about expressing yourself and breaking away from societal norms.
Gyaru Can Be Adapted: It can be tailored to suit different tastes and preferences.
Gyaru is Evolving: It continues to evolve and adapt to contemporary trends.

8.3 Promoting Understanding:

Educate Yourself: Learn about the history and cultural context of gyaru fashion.
Be Respectful: Approach the style with an open mind and a willingness to learn.
Challenge Stereotypes: Speak out against misconceptions and promote a more inclusive understanding.

9. How Can Men Ensure They Are Being Respectful and Culturally Sensitive When Embracing Gyaru Fashion?

Adopting any fashion style, especially one rooted in a specific culture like gyaru, requires sensitivity and respect.

9.1 Key Principles:

Educate Yourself: Understand the origins, history, and cultural significance of gyaru fashion.
Avoid Appropriation: Be mindful of appropriating elements that are culturally specific or have sensitive meanings.
Respect the Community: Engage with the gyaru community respectfully, listening to their voices and experiences.

9.2 Practical Tips:

Research: Look into the history of the style and its cultural roots.
Engage: Follow gyaru fashion experts and communities on social media.
Ask Questions: If you’re unsure about something, ask for clarification from someone knowledgeable.
Credit: Give credit to the original sources of inspiration when sharing your looks.

9.3 Resources:

Fashion Institute of Technology (FIT): Research academic studies on subculture fashion.
mens-fashion.net: Explore articles and guides on gyaru and other fashion styles.

10. What Future Trends Can We Expect to See in Gyaru Fashion?

Gyaru fashion is dynamic and constantly evolving. Keeping an eye on emerging trends can help you stay ahead of the curve.

10.1 Emerging Trends:

Sustainability: Eco-friendly materials and sustainable practices are becoming increasingly important.
Inclusivity: Greater representation of different body types and ethnicities.
Tech Integration: Wearable technology and digital fashion are likely to play a role in future trends.

10.2 Predictions:

More Gender-Neutral Styles: Blurring the lines between masculine and feminine aesthetics.
Revival of Vintage Trends: A renewed interest in iconic gyaru pieces from the past.
Hybrid Styles: Combining gyaru with other subcultures and fashion movements.

10.3 How to Stay Updated:

Follow Influencers: Keep an eye on gyaru fashion experts and influencers on social media.
Read Magazines: Explore fashion publications and online resources.
Attend Events: Participate in fashion shows and community gatherings.

FAQ: Your Questions About Gyaru Fashion Brands Answered

1. What exactly defines gyaru fashion?

Gyaru fashion is a Japanese subculture characterized by bold self-expression, vibrant colors, and a rejection of traditional beauty standards.

2. Is gyaru fashion only for women?

No, gyaru fashion can be embraced by anyone, regardless of gender. It’s about expressing individuality and confidence.

3. Where can I buy authentic gyaru fashion brands?

You can find gyaru brands on eBay, Depop, Vinted, and through shopping services for Japanese websites like Mercari.

4. How can I incorporate gyaru elements into my wardrobe as a man?

Start with key pieces like statement shirts and bold accessories, balancing them with more understated items to create a unique look.

5. What are some essential gyaru-inspired accessories for men?

Chunky jewelry, colorful belts, statement eyewear, and platform shoes are key accessories for completing a gyaru look.

6. What are the common misconceptions about gyaru fashion?

Common misconceptions include that it’s only for women, always provocative, or culturally insensitive. Gyaru is about individuality and can be adapted to suit different tastes.

7. How can I ensure I’m being respectful when embracing gyaru fashion?

Educate yourself about the cultural origins, avoid appropriation, respect the community, and give credit to original sources of inspiration.

8. What future trends can we expect in gyaru fashion?

Future trends may include sustainability, inclusivity, tech integration, more gender-neutral styles, and a revival of vintage pieces.

9. What is Himekaji?

Himekaji is a substyle of gyaru fashion which translates to “princess casual”. It features a more feminine and romantic approach.

10. Where can I learn more about gyaru fashion and find inspiration?

You can learn more about gyaru fashion and find inspiration on mens-fashion.net, fashion magazines, social media, and by engaging with the gyaru community.

Ready to elevate your style with the bold and unique world of gyaru fashion? Explore more articles, discover the latest trends, and find personalized styling advice on mens-fashion.net. Transform your wardrobe and express your true self with confidence. Contact us at Address: 227 W 27th St, New York, NY 10001, United States. Phone: +1 (212) 217-5800. Visit mens-fashion.net today and start your fashion journey.