Finding unique, stylish clothing while minimizing your environmental impact is a growing trend. Groovy Fashion Online Shopping offers a sustainable alternative to fast fashion, allowing you to discover one-of-a-kind pieces with a history. The Getup Vintage, an independent store in Ann Arbor, Michigan, owned by Lindsey Leyland and Kaylan Mitchell, exemplifies this movement. Their curated collection of vintage clothing, available both in-store and online, provides a glimpse into the past while promoting a conscious approach to fashion.
From Shop Girls to #Girlbosses: The Getup Vintage Story
Lindsey and Kaylan’s partnership blossomed from their shared love for vintage clothing while working at the original Getup Vintage. When the previous owner decided to sell, she insisted they take the reins together, recognizing the demanding nature of the vintage business. With backgrounds in vintage retail and business management, respectively, they formed a perfect team. Family support proved crucial, with Kaylan’s parents providing the initial loan and Lindsey’s father renovating the store.
Curating a Collection: Sourcing and Style
The Getup Vintage’s inventory primarily comes from in-home buys, allowing Lindsey and Kaylan to connect with the previous owners and hear the stories behind the clothes. This personal touch underscores the sentimental value of vintage pieces. While Lindsey gravitates towards the bold prints and vibrant colors of the 1970s, Kaylan’s aesthetic leans towards the mod styles of the late 1960s. This blend of influences creates a diverse and exciting collection for online shoppers to explore. They focus on pieces from the 1950s and later for in-store sales to protect delicate older garments.
Bridging the Gap: Brick and Mortar Meets Groovy Fashion Online Shopping
While their physical store caters to the local Ann Arbor crowd, their online presence expands their reach globally. Approximately 15% of their sales come from online platforms like Etsy, allowing them to sell unique pieces that might not find a home in their local market. This online avenue allows them to showcase fragile items and expand their customer base to vintage enthusiasts worldwide. They occasionally feature online exclusives in-store during events like the Ann Arbor Art Fair.
Sustainability: A Core Value of Groovy Fashion Online Shopping
Although not all customers prioritize sustainability, The Getup Vintage actively promotes the environmental benefits of buying vintage. By giving pre-loved clothing a new home, they reduce textile waste and the carbon footprint associated with the fashion industry. Informative signs in their fitting rooms educate customers about the positive impact of their purchases.
Advice for Aspiring Vintage Entrepreneurs
Lindsey and Kaylan emphasize the importance of securing legal and financial counsel before launching a business. Their journey highlights the value of partnerships, family support, and a passion for vintage style. Overcoming challenges like managing inherited inventory and streamlining their collection for a defined aesthetic were crucial to their success.
The Getup Vintage demonstrates how groovy fashion online shopping can provide a sustainable and stylish alternative to fast fashion. Their story inspires both conscious consumers and aspiring entrepreneurs to embrace the unique charm and environmental benefits of vintage clothing.
