Fashion 2010 in men’s fashion saw a dramatic shift, blending high-end style with streetwear influences, creating iconic looks that still resonate today and men’s fashion underwent a seismic shift, blurring the lines between high fashion and streetwear, and giving rise to styles that continue to influence menswear today. At mens-fashion.net, we’re diving deep into the trends that shaped the decade, providing you with the insights and inspiration you need to elevate your personal style. Discover the key trends, styling tips, and how to incorporate these timeless looks into your modern wardrobe.
1. The Rise of Athleisure
Athleisure became a dominant force in men’s fashion during the 2010s. Athleisure’s impact extended far beyond workout clothes, transforming everyday men’s fashion into a blend of comfort and style. This trend wasn’t just about wearing gym clothes all day; it was about integrating athletic-inspired pieces into your everyday wardrobe.
How Did Athleisure Change Men’s Fashion?
Athleisure’s rise can be attributed to the growing wellness movement and the desire for comfortable yet stylish clothing. According to a report by the NPD Group, athleisure sales saw steady growth throughout the decade, projecting a $21 billion increase over four years, reaching over $138 billion. It fostered the growth of brands like Outdoor Voices, Vuori Clothing, and Bandier, as well as solidifying heritage brands like Lululemon and Athleta.
What Are the Key Athleisure Pieces for Men?
- Joggers: These comfortable pants can be dressed up or down, making them a versatile addition to any wardrobe.
- Hoodies: Once relegated to the gym, hoodies became a stylish layering piece.
- Sneakers: High-performance sneakers transitioned into fashion staples.
- Bomber Jackets: A sporty yet stylish outerwear option.
- Performance Fabrics: Moisture-wicking and breathable materials became popular for everyday wear.
How to Style Athleisure Pieces for Different Occasions?
- Casual Outing: Pair joggers with a fitted t-shirt and sneakers for a relaxed look.
- Business Casual: Combine a bomber jacket with chinos and dress shoes for a smart-casual ensemble.
- Workout: Wear performance leggings with a moisture-wicking top for optimal comfort and style.
2. The Royal Influence
The British Royal Family’s influence on fashion grew significantly in the 2010s. The Royal Family’s enduring appeal and impeccable style choices created a ripple effect, influencing trends and consumer behavior globally. The Duchess of Cambridge, Kate Middleton, and the Duchess of Sussex, Meghan Markle, emerged as major style icons, impacting consumer behavior and setting trends worldwide.
How Did Kate Middleton Influence Fashion?
Kate Middleton’s style is defined by her elegance and classic choices. According to fashion data firm SEMrush, her fashion choices drove significant online search interest and sales for the brands she wore. She favors heritage British designers like Alexander McQueen, Emilia Wickstead, and Jenny Packham, sticking to structured coats, knee-length dresses, and closed-toe pumps.
How Did Meghan Markle Influence Fashion?
Meghan Markle is known for championing smaller and emerging designers, as well as affordable brands like Aritzia and Club Monaco. Her style is characterized by sleek silhouettes, modern cuts, and a touch of California cool. Brand Finance estimated the net present value to brands that Markle wore at 150 million pounds (roughly $212.1 million).
How to Incorporate Royal-Inspired Style Into Your Wardrobe?
- Invest in Classic Pieces: Opt for timeless items like trench coats, tailored suits, and elegant dresses.
- Choose Understated Accessories: Simple jewelry and classic handbags can elevate your look.
- Support Emerging Designers: Look for unique pieces from up-and-coming brands.
- Pay Attention to Fit: Ensure your clothes are well-tailored for a polished appearance.
3. Street Style Takes Center Stage
Street style became a prominent force in the fashion industry during the 2010s. The rise of social media and fashion blogs allowed street style to gain widespread recognition, influencing trends and empowering individuals to express their unique styles. It democratized fashion, allowing everyday individuals to showcase their creativity and influence the industry.
How Did Social Media Contribute to the Rise of Street Style?
Platforms like Instagram and fashion blogs allowed street style images to circulate widely, surpassing the influence of traditional runway shows. The late New York Times photographer Bill Cunningham played a significant role in popularizing street style, capturing authentic and unique looks on the streets of New York.
Who Were the Key Street Style Influencers of the 2010s?
- Leandra Medine (Man Repeller): Known for her quirky and unconventional style.
- Chiara Ferragni (The Blonde Salad): A global fashion icon with a keen eye for trends.
- Aimee Song (Song of Style): A master of effortless chic and California cool.
- Susie Lau (Style Bubble): Celebrated for her eclectic and avant-garde looks.
How to Create Your Own Street Style Look?
- Experiment with Layering: Combine different textures and silhouettes to create unique outfits.
- Embrace Bold Accessories: Use statement jewelry, hats, and scarves to add personality to your look.
- Mix High and Low Fashion: Pair designer pieces with affordable finds for an eclectic mix.
- Don’t Be Afraid to Take Risks: Street style is all about expressing your individuality.
4. Subcultures Move Into the Mainstream
Fashion subcultures gained mainstream recognition during the 2010s. Subcultures like normcore, streetwear, and Gen Z Internet culture moved from niche communities to the mainstream, influencing runway designs and everyday fashion choices. These trends challenged traditional fashion norms, celebrating individuality and unique aesthetics.
What is Normcore?
Normcore emphasizes mundane, casual looks that are traditionally considered unfashionable. K-Hole’s 2013 report, “Youth Mode: A Report on Freedom,” defined normcore as “moving away from a coolness that relies on difference to a post-authenticity coolness that opts into sameness.” The trend embraced white, beige, gray, and black color palettes with minimal logos or prints.
What is Streetwear?
Streetwear originated from the surf, skateboard, and hip-hop cultures of Los Angeles and New York City in the late 1970s and early 1980s. In the 2010s, brands like Stüssy, Supreme, and Off-White revitalized the look, gaining cult followings. According to Trendalytics, streetwear’s impact continued to resonate throughout retail.
What is Gen Z Internet Culture?
Gen Z Internet culture gave rise to trends like E-Girls/E-Boys and VSCO Girls. These trends reflect the hyper-connectivity of Generation Z and their inclination toward social media platforms like TikTok.
How to Incorporate Subculture Trends Into Your Style?
- Normcore: Embrace simplicity with basic pieces like jeans, t-shirts, and sneakers.
- Streetwear: Incorporate graphic tees, hoodies, and sneakers into your wardrobe.
- Gen Z: Experiment with colorful hair, bold makeup, and oversized clothing.
5. The Push for Inclusivity and Diversity
Inclusivity and diversity became central themes in the fashion industry during the 2010s. Designers and brands committed to representing and catering to people of all races, gender identities, sizes, and ages. This movement challenged traditional beauty standards and promoted a more inclusive and representative industry.
How Did Designers Champion Inclusivity?
Chromat has been a champion of diversity and inclusivity since its launch in 2010, casting models of all sizes, genders, and abilities in its runway shows. Christian Siriano is known for creating red-carpet looks for actresses who have been turned away by other designers due to sizing restrictions.
How Did the Industry Address Ageism?
The decade saw the rise of older models like Joan Didion, who became the face of Céline’s spring 2015 campaign at age 80. The return of iconic supermodels like Pat Cleveland and Christie Brinkley to the runway at New York Fashion Week further highlighted the industry’s shift toward inclusivity.
How to Support Inclusivity and Diversity in Fashion?
- Shop from Diverse Brands: Support brands that prioritize inclusivity and representation.
- Demand Representation: Advocate for more diversity in advertising and media.
- Celebrate Individuality: Embrace your unique style and body type.
6. The Return of Logomania
Logomania made a comeback in the 2010s, driven by Millennials’ penchant for nostalgia. The resurgence of logomania reflected a shift toward bold self-expression and a celebration of brand recognition. The second half of the decade was marked by logocentric pieces, including Vetements’ DHL logo T-shirt and Balenciaga’s riff on Bernie Sanders’ presidential campaign logo.
How Did Designers Revive Logomania?
Virgil Abloh launched Off-White in 2012, changing the landscape of streetwear and logomania with his ironic usage of quotation marks. Gucci creative director Alessandro Michele revived logomania at the Italian fashion house, creating modernized, colorful updates to the brand’s handbags and logo belts.
How to Incorporate Logomania Into Your Wardrobe?
- Choose Statement Pieces: Opt for logo-emblazoned items like t-shirts, handbags, and belts.
- Mix with Understated Pieces: Pair logo pieces with minimalist clothing for a balanced look.
- Embrace Nostalgia: Look for vintage logo pieces for a retro touch.
7. Extravagant Runway Shows
Runway shows became increasingly extravagant during the 2010s. Designers took over-the-top to a new level with elaborate sets and theatrical performances. These shows aimed to create immersive experiences, blurring the lines between fashion and entertainment.
What Were Some of the Most Memorable Runway Shows of the Decade?
- Fendi’s 90th Anniversary Show: Held at Rome’s Trevi Fountain, the show featured models walking on water.
- Chanel’s Fall 2017 Show: Featured a 115-foot-tall rocket that launched at the close of the show.
- Virgil Abloh’s Debut Louis Vuitton Men’s Show: A watershed moment for the designer house, blending luxury with streetwear.
How Did These Shows Impact the Fashion Industry?
These extravagant shows generated significant media attention and buzz, influencing trends and shaping the perception of luxury brands. They also highlighted the growing importance of experiential marketing in the fashion industry.
8. The Skinny Jean Era
Skinny jeans dominated men’s fashion in the early 2010s, evolving from a trend to a wardrobe staple. The silhouette emphasized a slim, tailored fit, offering a sleek and modern alternative to traditional denim styles. This trend was driven by a desire for a more streamlined and contemporary look.
Why Were Skinny Jeans So Popular?
- Modern Silhouette: Skinny jeans provided a contemporary and streamlined look.
- Versatility: They could be dressed up or down, making them suitable for various occasions.
- Celebrity Influence: Celebrities like Harry Styles and Justin Bieber popularized the trend.
How to Style Skinny Jeans for Men?
- Casual Look: Pair skinny jeans with a t-shirt and sneakers for a relaxed vibe.
- Smart-Casual: Combine skinny jeans with a button-down shirt and loafers for a polished look.
- Edgy Style: Wear skinny jeans with a leather jacket and boots for a rock-inspired ensemble.
9. The Beard Trend
The beard trend gained significant traction in the 2010s, becoming a symbol of masculinity and style. From meticulously groomed beards to rugged, untamed facial hair, men embraced various beard styles to express their individuality and enhance their overall appearance. This trend reflected a broader cultural shift toward celebrating natural aesthetics.
Why Did Beards Become So Popular?
- Symbol of Masculinity: Beards were seen as a sign of virility and maturity.
- Fashion Statement: They allowed men to express their personal style and creativity.
- Celebrity Influence: Actors like George Clooney and Jake Gyllenhaal popularized the trend.
What Were the Most Popular Beard Styles of the Decade?
- Full Beard: A classic and timeless style that exudes confidence and sophistication.
- Stubble: A low-maintenance option that offers a rugged and effortless look.
- Goatee: A versatile style that can be customized to suit different face shapes and preferences.
10. The Rise of Men’s Grooming
Men’s grooming became a mainstream concern in the 2010s, with an increased focus on skincare, hair care, and overall personal hygiene. The rise of men’s grooming reflected a growing awareness of self-care and a desire to present a polished and well-maintained appearance. This trend was fueled by social media and the proliferation of men’s lifestyle blogs.
What Grooming Products Became Popular?
- Beard Oils and Balms: Essential for maintaining a healthy and well-groomed beard.
- Skincare Products: Cleansers, moisturizers, and serums tailored to men’s skin.
- Hair Styling Products: Pomades, waxes, and gels for creating various hairstyles.
Why Did Men Start Paying More Attention to Grooming?
- Social Media Influence: Platforms like Instagram and YouTube showcased grooming tips and product recommendations.
- Changing Social Norms: Men felt more pressure to maintain a well-groomed appearance.
- Increased Product Availability: A wider range of grooming products became available in the market.
11. The Influence of Hip-Hop Fashion
Hip-hop fashion continued to influence men’s style in the 2010s, blending streetwear elements with high-end designer pieces. The genre’s impact on mainstream fashion remained significant, as artists and influencers popularized trends like oversized clothing, luxury sneakers, and bold accessories. This fusion created a distinctive and influential style that resonated with a broad audience.
How Did Hip-Hop Fashion Evolve in the 2010s?
- Luxury Streetwear: Collaborations between high-end designers and streetwear brands became popular.
- Oversized Silhouettes: Baggy clothing and relaxed fits were embraced for their comfort and style.
- Bold Accessories: Statement jewelry, hats, and sunglasses added personality to outfits.
Who Were the Key Hip-Hop Fashion Influencers?
- Kanye West: Known for his avant-garde style and collaborations with Adidas.
- A$AP Rocky: Celebrated for his eclectic mix of high-end and streetwear pieces.
- Pharrell Williams: A fashion icon known for his unique and colorful style.
How to Incorporate Hip-Hop Fashion Into Your Wardrobe?
- Embrace Oversized Clothing: Opt for baggy t-shirts, hoodies, and jackets.
- Invest in Luxury Sneakers: High-end sneakers can elevate any casual outfit.
- Accessorize Boldly: Add statement jewelry, hats, and sunglasses to complete your look.
12. The Rise of Fast Fashion
Fast fashion brands gained significant popularity in the 2010s, offering affordable and trendy clothing options to consumers. The rapid production and distribution of fashionable items allowed men to stay up-to-date with the latest trends without breaking the bank. This trend, however, also raised concerns about sustainability and ethical labor practices.
What Were the Key Fast Fashion Brands for Men?
- H&M: Known for its wide range of affordable clothing and accessories.
- Zara: A Spanish brand offering trendy and stylish clothing at competitive prices.
- ASOS: An online retailer with a vast selection of fast fashion items.
What Were the Pros and Cons of Fast Fashion?
- Pros: Affordability, accessibility, and trendiness.
- Cons: Environmental impact, unethical labor practices, and low-quality materials.
How to Shop Fast Fashion Responsibly?
- Buy Less: Focus on quality over quantity and invest in timeless pieces.
- Choose Sustainable Brands: Support brands that prioritize ethical and environmental practices.
- Recycle and Donate: Dispose of unwanted clothing responsibly to minimize waste.
13. The Revival of Heritage Brands
Heritage brands experienced a revival in the 2010s, as consumers sought timeless and well-crafted clothing options. These brands, with their rich histories and commitment to quality, offered a sense of authenticity and durability that resonated with men seeking to invest in enduring style. This trend reflected a desire for lasting value over fleeting trends.
What Were Some of the Key Heritage Brands for Men?
- Levi’s: An iconic denim brand with a history dating back to the 19th century.
- Filson: Known for its rugged and durable outdoor clothing and accessories.
- Barbour: A British brand famous for its waxed cotton jackets.
Why Did Heritage Brands Become Popular Again?
- Quality and Durability: Consumers valued the superior craftsmanship and longevity of these brands.
- Timeless Style: Heritage brands offered classic designs that transcended fleeting trends.
- Authenticity: These brands had a rich history and a commitment to their original values.
How to Incorporate Heritage Brands Into Your Wardrobe?
- Invest in Key Pieces: Opt for classic items like denim jackets, waxed cotton coats, and leather boots.
- Mix with Modern Pieces: Pair heritage items with contemporary clothing for a balanced look.
- Embrace Timeless Style: Focus on quality and craftsmanship over trendiness.
14. The Emphasis on Sustainable Fashion
Sustainable fashion gained momentum in the 2010s, as consumers became more aware of the environmental and social impact of the fashion industry. Brands and designers began to prioritize ethical and eco-friendly practices, offering clothing options made from sustainable materials and produced under fair labor conditions. This trend reflected a growing commitment to responsible consumption.
What Were the Key Sustainable Fashion Practices?
- Using Sustainable Materials: Opting for organic cotton, recycled polyester, and other eco-friendly fabrics.
- Reducing Waste: Minimizing textile waste through innovative design and production techniques.
- Ensuring Fair Labor Practices: Providing safe working conditions and fair wages to garment workers.
What Were Some of the Key Sustainable Fashion Brands?
- Patagonia: An outdoor clothing company committed to environmental activism and sustainable practices.
- Eileen Fisher: A brand known for its timeless designs and commitment to sustainable sourcing and production.
- People Tree: A fair trade fashion brand offering clothing made from organic cotton and natural dyes.
How to Shop Sustainably?
- Choose Sustainable Brands: Support brands that prioritize ethical and environmental practices.
- Buy Less: Focus on quality over quantity and invest in timeless pieces.
- Recycle and Donate: Dispose of unwanted clothing responsibly to minimize waste.
15. The Resurgence of Tailoring
Tailoring made a comeback in men’s fashion in the late 2010s, as men sought a more polished and refined look. Well-fitted suits, blazers, and trousers became essential wardrobe staples, offering a sophisticated alternative to casual wear. This trend reflected a desire for a more professional and elegant appearance.
What Were the Key Tailoring Trends?
- Slim-Fit Suits: Modern suits with a tailored silhouette and narrow lapels.
- Double-Breasted Blazers: A classic style with a vintage-inspired look.
- Custom-Made Clothing: Personalized garments tailored to individual body types and preferences.
Why Did Tailoring Become Popular Again?
- Professionalism: Tailored clothing conveyed a sense of competence and sophistication.
- Elegance: Well-fitted garments enhanced a man’s physique and created a polished appearance.
- Confidence: Wearing tailored clothing could boost self-esteem and project a sense of authority.
How to Incorporate Tailoring Into Your Wardrobe?
- Invest in a Well-Fitted Suit: A versatile suit can be worn for various occasions.
- Add a Blazer to Your Casual Outfits: A blazer can elevate any casual look.
- Tailor Your Existing Clothing: Ensure your garments fit properly for a polished appearance.
FAQ About Men’s Fashion in the 2010s
1. What was the biggest fashion trend of the 2010s?
Athleisure, blending athletic wear with everyday fashion, was arguably the most significant trend, driven by a focus on comfort and wellness.
2. How did social media influence men’s fashion in the 2010s?
Social media platforms like Instagram and fashion blogs allowed street style to gain widespread recognition, democratizing fashion and influencing trends.
3. Who were the most influential male fashion icons of the 2010s?
Kanye West, David Beckham, and Ryan Gosling were among the most influential, each known for their unique and trendsetting styles.
4. How did subcultures impact men’s fashion in the 2010s?
Subcultures like normcore and streetwear moved from niche communities to the mainstream, influencing runway designs and everyday fashion choices.
5. What role did inclusivity and diversity play in men’s fashion in the 2010s?
The industry saw a push for inclusivity and diversity, with designers and brands committing to representing people of all races, gender identities, sizes, and ages.
6. Why did logomania make a comeback in the 2010s?
Logomania resurfaced, driven by Millennials’ penchant for nostalgia and a desire to showcase brand recognition through bold, logo-emblazoned pieces.
7. How did runway shows evolve in the 2010s?
Runway shows became increasingly extravagant, with designers creating elaborate sets and theatrical performances to generate buzz and influence trends.
8. What made skinny jeans so popular in the 2010s?
Skinny jeans offered a modern, streamlined silhouette that could be dressed up or down, making them a versatile addition to any wardrobe.
9. How did the beard trend influence men’s fashion in the 2010s?
Beards became a symbol of masculinity and style, with men embracing various beard styles to express their individuality and enhance their overall appearance.
10. What factors contributed to the rise of men’s grooming in the 2010s?
Increased social media influence, changing social norms, and a wider range of product availability led to a greater focus on skincare, hair care, and personal hygiene among men.
The 2010s were a transformative decade for men’s fashion, characterized by the rise of athleisure, the influence of social media, and a growing emphasis on inclusivity and sustainability. By understanding these trends and how to incorporate them into your wardrobe, you can elevate your personal style and stay ahead of the curve.
Ready to explore more men’s fashion trends and find your perfect style? Visit mens-fashion.net today for the latest articles, style guides, and expert advice. Don’t miss out on the opportunity to upgrade your wardrobe and express your unique personality through fashion. Contact us at +1 (212) 217-5800 or visit our address at 227 W 27th St, New York, NY 10001, United States, and let mens-fashion.net be your go-to resource for all things men’s fashion!
