Aanchal Chanda Fashion embodies sensuality, femininity, and the inherent strength of a woman. From its inception, the brand’s core mission has been to empower women, crafting garments that not only enhance their appearance but also reflect their inner fortitude and confident attitude through fashion. Chanda Fashion is for the woman who embraces individuality and possesses the unwavering determination to conquer any challenge life presents.
Chanda Fashion designs are synonymous with comfort, playful sophistication, and undeniable glamour. Each piece is meticulously crafted with a focus on vibrant colors and intricate embroidery, presented in flattering silhouettes. The design philosophy centers around creating collections that prioritize comfort without compromising on style. This vision led to a specialization in beautiful kaftans, tunics, jalabiyas, and chic short dresses that effortlessly blend ease and elegance. Launching in New York in 2009, the brand debuted with a capsule collection of dresses in striking colors, designed to offer both comfort and high-fashion appeal with an emphasis on easy wearability. Intricate embroidery became a signature detail, quickly establishing itself as a hallmark across all Chanda Fashion collections. The brand’s style remains true to its original concept: feminine aesthetics, flirty silhouettes, and ethnic embroidery in rich, vibrant hues. With a diverse brand portfolio, Chanda Fashion caters to a global market, creating unique collections for New York, Paris, and Dubai, each tailored to regional style preferences. For the Middle East, designs often blend traditional influences with the dynamic modern energy of the region.
The inspiration behind Chanda Fashion is multifaceted, drawing from the essence of women, the beauty of nature, and the dynamism of everyday life. The inherent beauty of the natural world serves as a primary source of creativity, reflected vividly in each collection. The Chanda Fashion muse is the modern woman – dynamic, always on-the-go, expertly navigating a demanding career and a full, active lifestyle. Recognizing the evolving roles of women in contemporary society, Chanda Fashion positions itself as an empowering outlet for self-expression, celebrating strength, dynamism, and power through design.
Chanda Fashion’s journey began with showcases at fashion shows and exhibitions in New York, the city where the brand was launched. Positive reception from the market led to stockists in the city, a significant milestone for the brand. Expanding its global footprint, Chanda Fashion has also exhibited in Paris, London, and Dubai, establishing a presence in these key fashion capitals and continually seeking opportunities to reach new markets. A notable event in February 2012 was the planned showcase at Pure London during London Fashion Week, marking another significant step in the growth of the Chanda Fashion brand.
The guiding principle when wearing Chanda Fashion is comfort and confidence. The brand encourages personal style expression through confident wear, color play, and accessorization. Adapting individual style and charisma is key to embodying the Chanda Fashion aesthetic. While experimenting with color and style is encouraged, balance is essential to ensure a harmonious and polished look. Ultimately, comfort remains paramount – Chanda Fashion offers collections designed for effortless wear. Creating a complete fashion statement involves thoughtfully pairing garments with accessories that enhance the overall look, a key recommendation for Chanda Fashion enthusiasts.
Accessibility is a core tenet of Chanda Fashion. The brand’s diverse line extensions ensure that owning a piece of Chanda Fashion is within reach for a broad audience. Pricing is carefully considered across the collection to cater to a wide range of customers. Maintaining quality at a reasonable price point is a priority, ensuring that Chanda Fashion remains accessible without compromising on craftsmanship or design. While not positioned as a high street brand, Chanda Fashion maintains an accessible price tag, making luxury attainable.
The fashion landscape varies significantly across global cities, each reflecting a unique dynamic in style and attitude. New York City is characterized by its high energy, trend-setting environment, and vibrant atmosphere. This energy permeates its creative lifestyle and dynamic across all sectors, including fashion. In contrast, the Middle East, while influenced by global trends, retains a strong connection to its rich cultural heritage. Cities like Dubai, cosmopolitan hubs, showcase fashion influenced by a diverse range of cultural backgrounds. Fashion in this region is deeply integrated into daily life, with women exposed to a vast array of local, regional, and international brands. Middle Eastern consumers possess a refined taste and a strong appreciation for craftsmanship and unique product offerings, creating an ideal environment for brands like Chanda Fashion.
Chanda Fashion embraces the concept of AM to PM wear, recognizing the multifaceted lifestyles of modern women who navigate numerous roles and events throughout the day. Each piece is designed for versatility, suitable for daytime activities, from work to shopping, and equally fitting for evening engagements, from dinners to red carpet events. With the right accessories, Chanda Fashion pieces transition seamlessly from day to night. The brand offers chic, glamorous, and elegant prêt-à-porter collections, ready to wear directly off the rack. The allure of Chanda Fashion lies in its vibrant colors, exquisite embroidery, and superior craftsmanship.
Chanda Fashion believes in the transformative power of a dress to amplify a woman’s inherent strength. The brand thoughtfully integrates elements like color, cut, and embroidery into each garment, creating cohesive and impactful designs. Rather than isolating these elements, Chanda Fashion harmoniously blends them, making each outfit a statement piece that exudes confidence and attitude. The brand favors bright, rich, and deep colors, complemented by feminine and playful cuts, bold prints, and exceptional embroidery to create truly unique and empowering ensembles. Chanda Fashion is more than just clothing; it’s about embodying a powerful and confident attitude.
Looking ahead, Chanda Fashion is committed to continued brand expansion in emerging markets and strengthening distribution in existing channels. Raising brand and collection awareness across diverse markets remains a key objective. Having experienced significant growth, Chanda Fashion is focused on sustaining and expanding its global reach. Targeting markets with limited fashion variety, including islands like Malta and Tahiti, is part of the brand’s strategic expansion plan. Future developments include exploring different line extensions, and importantly, Chanda Fashion is dedicated to empowering women in India by expanding its production team, providing employment opportunities, and fostering independence.
Chanda Fashion is available at select retailers including Mumbai Se, Sauce, Candella, and Graffika.
