70s Fashion Makeup is making a stylish comeback, and mens-fashion.net is here to guide you through the most iconic trends. This era, known for its bold self-expression and vibrant colors, offers a wealth of inspiration for the modern man looking to add a touch of retro flair to his personal style. Ready to explore this groovy era and find your signature look?
1. Diving into the Decade: 70s Fashion Makeup for Men
The 1970s were a time of radical change and experimentation, and this spirit was reflected in the fashion and beauty trends of the era. From disco glam to natural earth tones, the 70s offered a diverse range of styles that continue to influence contemporary fashion.
1.1 What Defined 70s Makeup?
70s makeup was all about expressing individuality. Think bold colors, shimmering textures, and a playful approach to beauty.
- Pastels: Soft shades of pink, blue, and green were popular for eyeshadow and blush.
- Glossy Lips: High-shine lip gloss in shades of red, orange, and pink added a touch of glamour.
- Defined Lashes: Mascara was essential for creating long, luscious lashes.
- Natural Skin: While makeup was used to enhance features, the overall look favored a healthy, glowing complexion.
According to research from the Fashion Institute of Technology (FIT), in July 2025, pastels were a defining feature of 70s makeup, offering a soft, dreamy aesthetic.
1.2 Who Were the Style Icons of the 70s?
Several male celebrities and musicians helped define the 70s aesthetic, each with their unique take on makeup and grooming.
- David Bowie: Known for his androgynous style and bold use of makeup, Bowie was a true trendsetter.
- Mick Jagger: The Rolling Stones frontman often sported smoky eyes and a touch of lip color for a rebellious look.
- Marc Bolan: The T. Rex singer embraced glitter and glam rock makeup for a truly unique stage presence.
1.3 Why Is 70s Makeup Making a Comeback?
The resurgence of 70s fashion makeup can be attributed to several factors:
- Nostalgia: Many people feel nostalgic for the carefree and expressive styles of the 70s.
- Individuality: The emphasis on individuality resonates with modern audiences seeking to express themselves through fashion and beauty.
- Inspiration: Designers and makeup artists continue to draw inspiration from the 70s, incorporating vintage elements into contemporary looks.
2. Key 70s Fashion Makeup Trends for Men
Let’s explore some of the most popular 70s makeup trends that are making a comeback for men today.
2.1 Pastel Eyeshadow: Soft and Dreamy
Pastel eyeshadow was a quintessential 70s look, offering a soft and dreamy aesthetic.
- How to Wear It: Choose a single pastel shade, such as light blue, mint green, or lavender, and apply it to your eyelids. Blend the edges for a seamless finish.
- Pair It With: Defined lashes and a touch of blush for a complete 70s-inspired look.
- Modern Twist: Experiment with different textures, such as shimmer or matte, to add a contemporary touch.
2.2 Glossy Lips: High-Shine Glamour
Glossy lips were a key element of 70s makeup, adding a touch of high-shine glamour to any look.
- How to Wear It: Choose a lip gloss in a shade of red, orange, or pink, and apply it generously to your lips.
- Pair It With: A natural complexion and minimal eye makeup to keep the focus on your lips.
- Modern Twist: Opt for a non-sticky formula for a comfortable and long-lasting finish.
2.3 Defined Lashes: Long and Luscious
Defined lashes were essential for creating a dramatic and eye-catching look in the 70s.
- How to Wear It: Apply several coats of mascara to your upper and lower lashes, focusing on the outer corners for a winged effect.
- Pair It With: A touch of eyeliner and eyeshadow to further enhance your eyes.
- Modern Twist: Use an eyelash curler to lift your lashes before applying mascara for added volume and length.
2.4 Natural Skin: Healthy and Glowing
While makeup was used to enhance features, the overall look favored a healthy, glowing complexion.
- How to Achieve It: Focus on skincare to create a smooth and even base. Use a lightweight foundation or tinted moisturizer to even out your skin tone.
- Pair It With: A touch of blush and highlighter to add warmth and radiance to your complexion.
- Modern Twist: Incorporate SPF into your daily routine to protect your skin from sun damage.
2.5 The Biba Look: Art Deco Revival
Inspired by the 1930s, the Biba makeup look featured deeply shaded eyes and rich, dramatic colors.
- How to Wear It: Use dark eyeshadows, such as brown, black, and purple, to create a smoky eye effect. Add a touch of shimmer for extra glamour.
- Pair It With: A bold lip color and defined brows for a complete Biba-inspired look.
- Modern Twist: Experiment with different textures and finishes to create a unique and personalized look.
2.6 Orange Makeup: Warm and Radiant
Warm peach and orange tones were popular in the 70s, complementing the radiant, sun-kissed look that was in fashion.
- How to Wear It: Use orange blush on your cheeks and a matching orange-red lip color for a cohesive look.
- Pair It With: A touch of bronzer and highlighter to enhance your complexion’s natural glow.
- Modern Twist: Choose a matte or satin finish for a more subtle and sophisticated look.
2.7 Retro Doll-Like Makeup: Nostalgic Charm
Inspired by the 1920s and 30s, this trend featured round blush, thin brows, and rounded smokey eyes.
- How to Wear It: Apply blush in a circular motion on the apples of your cheeks. Use a brow pencil to create thin, defined brows. Use dark eyeshadow to create a rounded smokey eye effect.
- Pair It With: A light lip color and minimal foundation for a natural-looking base.
- Modern Twist: Experiment with different colors and textures to create a unique and personalized look.
3. How to Incorporate 70s Makeup into Your Modern Style
Integrating 70s makeup trends into your current style is all about finding the right balance and making them your own.
3.1 Start with a Clean Canvas: Skincare is Key
A flawless makeup look starts with healthy skin. Establish a solid skincare routine to maintain a smooth and radiant complexion.
- Cleansing: Cleanse your face twice daily to remove dirt, oil, and impurities.
- Exfoliating: Exfoliate once or twice a week to remove dead skin cells and promote cell turnover.
- Moisturizing: Moisturize daily to keep your skin hydrated and supple.
According to dermatologists, a consistent skincare routine is essential for maintaining healthy skin and preventing premature aging.
3.2 Focus on One Feature: Less is More
Avoid overwhelming your face with too much makeup. Instead, focus on enhancing one feature at a time.
- Eyes: If you’re wearing pastel eyeshadow, keep the rest of your makeup minimal.
- Lips: If you’re sporting glossy lips, opt for a natural complexion and minimal eye makeup.
3.3 Experiment with Color: Don’t Be Afraid to Be Bold
The 70s were all about bold colors and experimentation. Don’t be afraid to try new shades and textures to find what works best for you.
- Pastels: Experiment with different shades of pink, blue, and green.
- Orange: Try orange blush and lip color for a warm and radiant look.
3.4 Adapt to Your Style: Make It Your Own
Ultimately, the key to incorporating 70s makeup into your modern style is to adapt the trends to your personal preferences.
- Consider Your Skin Tone: Choose colors that complement your skin tone.
- Consider Your Lifestyle: Adapt the trends to suit your daily activities and occasions.
- Have Fun: Experiment and express your individuality through makeup.
4. Step-by-Step Guide: Creating a 70s Inspired Makeup Look
Let’s walk through a step-by-step guide to creating a 70s inspired makeup look for men.
4.1 Prepare Your Skin
Start with a clean and moisturized face. Apply a lightweight foundation or tinted moisturizer to even out your skin tone.
4.2 Apply Eyeshadow
Choose a pastel eyeshadow shade, such as light blue, mint green, or lavender. Apply it to your eyelids, blending the edges for a seamless finish.
4.3 Define Your Lashes
Apply several coats of mascara to your upper and lower lashes, focusing on the outer corners for a winged effect.
4.4 Add Blush
Apply a touch of blush to your cheeks, blending it outwards towards your temples.
4.5 Finish with Lip Gloss
Choose a lip gloss in a shade of red, orange, or pink, and apply it generously to your lips.
4.6 Optional: Add Eyeliner
If desired, add a touch of eyeliner to your upper lash line for added definition.
5. Must-Have Products for 70s Fashion Makeup
To achieve an authentic 70s makeup look, here are some must-have products to add to your collection:
Product Category | Product Name | Brand | Description |
---|---|---|---|
Eyeshadow | Pastel Eyeshadow Palette | Various | A collection of soft, dreamy pastel shades. |
Mascara | Volumizing Mascara | Various | A mascara that adds volume and length to your lashes. |
Lip Gloss | High-Shine Lip Gloss | Various | A lip gloss that adds a touch of glamour to your lips. |
Blush | Powder Blush | Various | A blush that adds a touch of color to your cheeks. |
Foundation | Lightweight Foundation | Various | A foundation that evens out your skin tone without feeling heavy. |
Tinted Moisturizer | Tinted Moisturizer | Various | A moisturizer that provides light coverage and hydration. |
Eyeliner | Liquid Eyeliner | Various | A liquid eyeliner that creates a defined line. |
Bronzer | Matte Bronzer | Various | A bronzer that adds warmth and dimension to your complexion. |
Highlighter | Powder Highlighter | Various | A highlighter that adds a touch of radiance to your skin. |
Skincare | Cleanser, Exfoliator, Moisturizer | Various | Essential skincare products for maintaining healthy skin. |




6. The Influence of 70s Fashion on Today’s Runways
The influence of 70s fashion makeup is evident on today’s runways, with designers and makeup artists incorporating vintage elements into contemporary looks.
6.1 Recent Collections Featuring 70s Inspired Makeup
Several recent collections have showcased 70s inspired makeup, including:
- Gucci: Known for its eclectic and vintage-inspired designs, Gucci often incorporates pastel eyeshadow and glossy lips into its runway looks.
- Saint Laurent: The brand’s recent collections have featured defined lashes and natural skin, reminiscent of 70s beauty trends.
- Celine: Celine has embraced the Biba look, with models sporting deeply shaded eyes and bold lip colors.
6.2 How Designers are Interpreting 70s Trends for the Modern Man
Designers are reinterpreting 70s trends for the modern man by:
- Using Updated Formulas: Incorporating modern makeup formulas that are lightweight, long-lasting, and comfortable to wear.
- Adapting the Color Palette: Refining the color palette to suit contemporary tastes.
- Focusing on Individuality: Encouraging men to express their individuality through makeup, rather than adhering to strict rules.
7. Elevate Your Style with mens-fashion.net
Ready to embrace the hottest 70s fashion makeup trends and elevate your personal style? At mens-fashion.net, we provide the latest trends, practical tips, and style inspiration to help you look and feel your best.
7.1 Discover More Trends and Tips
Explore our articles and guides on mens-fashion.net to discover the latest fashion makeup trends, grooming tips, and style advice tailored for men. Whether you’re looking to refine your everyday look or experiment with bold new styles, we’ve got you covered.
7.2 Personalized Style Advice
Need help putting together the perfect outfit or choosing the right makeup? Our team of fashion experts at mens-fashion.net is here to offer personalized advice and recommendations. Contact us for customized styling tips that fit your unique preferences and needs.
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8. Frequently Asked Questions (FAQs) About 70s Fashion Makeup for Men
Here are some frequently asked questions about 70s fashion makeup for men.
8.1 Is 70s Makeup Suitable for Men?
Yes, 70s makeup can be a fun and expressive way for men to enhance their style. It’s all about finding the right balance and adapting the trends to your personal preferences.
8.2 What Are the Key Elements of 70s Makeup for Men?
Key elements include pastel eyeshadow, glossy lips, defined lashes, and natural skin.
8.3 How Can I Incorporate 70s Makeup into My Modern Style?
Start with a clean canvas, focus on one feature at a time, experiment with color, and adapt the trends to your style.
8.4 What Products Do I Need to Create a 70s Inspired Makeup Look?
Must-have products include pastel eyeshadow palette, volumizing mascara, high-shine lip gloss, powder blush, lightweight foundation or tinted moisturizer, eyeliner, bronzer, highlighter, and skincare products.
8.5 How Can I Find Inspiration for 70s Makeup Looks?
Look to 70s style icons like David Bowie, Mick Jagger, and Marc Bolan, as well as vintage magazines and advertisements.
8.6 Can I Wear 70s Makeup to Work?
It depends on your workplace’s dress code and your personal comfort level. If you’re unsure, start with a subtle look and gradually increase the intensity.
8.7 How Can I Make 70s Makeup Look Modern?
Use updated formulas, adapt the color palette, and focus on individuality.
8.8 What Are Some Common Mistakes to Avoid When Wearing 70s Makeup?
Avoid overwhelming your face with too much makeup, using outdated formulas, and neglecting skincare.
8.9 Where Can I Buy 70s Inspired Makeup Products?
70s inspired makeup products are available at most beauty retailers, both online and in-store.
8.10 How Can mens-fashion.net Help Me with My Style?
mens-fashion.net provides the latest fashion trends, practical tips, and style inspiration to help you look and feel your best.
9. Conclusion: Embrace the Groovy Vibes
70s fashion makeup is a fun and expressive way for men to add a touch of retro flair to their personal style. By incorporating key elements like pastel eyeshadow, glossy lips, and defined lashes, you can create a unique and eye-catching look that’s both nostalgic and modern. So go ahead, embrace the groovy vibes and express your individuality through makeup.
10. Contact Us
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- Website: mens-fashion.net
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