Sustainability in fashion goes beyond simply reusing leftover fabrics and choosing cellulosic fibers. It involves reviving ancient, handcrafted techniques, avoiding digital prints that rely on harmful chemicals, embracing sustainable weaving practices, and prioritizing capsule collections over mass production. The fashion industry’s increasing focus on sustainability, ethical practices, and innovative eco-friendliness has positioned India as a leader, showcasing a remarkable array of sustainable and homegrown brands dedicated to these principles. These brands are not only redefining fashion but also honoring India’s rich textile heritage through traditional handloom techniques and creative upcycling methods, essentially redefining Fashion Meaning In Hindi.
Fabindia, the largest private platform in India for products made using traditional techniques, connects thousands of rural artisans with modern urban markets. This fosters sustainable employment in rural areas and helps preserve India’s traditional handicrafts. The company offers a range of natural, organic cotton-based, craft-oriented, modern, and affordable products.
No Nasties, founded in 2011, minimizes its environmental impact through sustainable practices by exclusively using 100% organic cotton and relying on a fully local supply chain. This conserves water, reduces energy consumption, and significantly lowers CO2 emissions. The company calculates the carbon footprint of each product and offsets it three times over through investments in solar, wind, and reforestation projects, planting three trees for every item purchased.
Doodlage combats waste in the fashion industry by creating limited-edition collections from factory waste and recycling post-consumer materials into new fabrics. Their garments are designed for longevity, and any remaining waste is repurposed into accessories and packaging, all ethically produced and plastic-free.
Okhai creates responsible, handcrafted products using traditional techniques, reflecting the artisans’ efforts. They emphasize ethical, collaborative, and sustainable practices while empowering rural artisans. Okhai’s collections, inspired by architecture and abstract forms, showcase unique craft and embroidery.
The Summer House supports rural artisans and preserves traditional craft techniques and textiles by collaborating directly with artisans and partnering with local NGOs. They prioritize responsibly made fabrics, including handwoven and organic options, along with modern materials like ECONYL regenerated nylon and ethical Tencel.
Suta blends tradition with contemporary fashion, celebrating Indian art and culture through elegant and bold designs crafted from beloved fabrics using ancestral weaving techniques. Each garment is a tribute to the craftsmanship and artisans involved in its creation.
CoreNature promotes sustainability and eco-friendly practices with stylish and functional athleisure wear made from natural and sustainable materials like hemp and organic cotton. They emphasize ethical production, supporting local artisans, environmental responsibility, and transparency.
B Label, originally pioneered by BOHECO, champions hemp as a sustainable material for fashion and lifestyle products. They aim to establish a responsible, transparent, and ethical source-to-consumer ecosystem.
Tilla celebrates handmade Indian textiles and craftsmanship with a practical and elegant aesthetic. They prioritize mindful design, slow production, and minimal waste, extending their offerings to wallpaper, interior textiles, and textile art.
Charkha Tales preserves India’s Khadi heritage by sourcing, stitching, and distributing Khadi products globally while supporting weavers and promoting local crafts like Chikan embroidery and tie-dye.
Khamir strengthens and promotes the artisanal traditions of the Kachchh district, focusing on traditional handicrafts and preserving local culture and environments. They aim to empower artisans and elevate the cultural value of crafts. This organization helps redefine fashion meaning in Hindi by connecting it to cultural heritage.
The Terra Tribe creates contemporary clothing using locally manufactured Tencel, handwoven hemp, linen, and organic cotton, dyed with eco-friendly pigments. They prioritize recycled materials and embrace slow fashion principles, demonstrating that fashion meaning in Hindi can encompass environmental consciousness.
SUI crafts clothing with a “green heart,” respecting nature and artisans. They promote versatile, minimal-impact fashion and raise awareness about ethical production. Each collection tells a story, reflecting the inspiration of the makers.
Jodi offers joyful, fashion-forward designs using natural Indian textiles and artisanal techniques like hand block printing, bandhini dyeing, and hand embroidery. They aim to bring color and wonder into everyday life.
Oshadi focuses on sustainable practices throughout its clothing production, from growing regenerative cotton and indigo on a 250-acre farm to employing ancient Indian agricultural techniques and artisan heritage.
Maati creates organic and sustainable fashion that promotes slow fashion principles. They use upcycled yarns, natural dyes, and collaborate with local craftsmen, ensuring garments are adjustable, skin-friendly, and ecologically responsible.
11.11 / eleven eleven emphasizes craftsmanship, using indigenous cotton and natural dyes while employing heritage techniques like hand spinning, handloom weaving, and hand painting to create small-batch, slow-made clothing.
Nicobar blends India’s heritage with contemporary design, drawing inspiration from the Indian Ocean and ancient trading routes to create a modern aesthetic that bridges East and West.
IRO IRO is a circular design collective that works with waste, indigenous practices, and sustainable approaches to keep materials in the value chain and create a positive impact. Their work demonstrates a deeper understanding of fashion meaning in Hindi.
Ka-Sha expresses handcraft and celebrates life through garments made from indigenous textiles and surface treatments, using traditional and contemporary artisanal techniques. Their sister initiative, Heart To Haat, focuses on reusing and reclaiming materials.
Upasana Auroville is a collaborative space for designers dedicated to creating a sustainable future for fashion, blending creativity, Indian culture, and spiritual growth in their conscious clothing.
OZISS helps individuals build an ethical wardrobe with affordable, eco-friendly clothing made from custom fabric blends and developed using sustainable practices.
Ethicus, India’s first “Farm to Fashion” brand, grows its own organic cotton and collaborates with local weavers and artisans to create high-quality hand-woven textiles, showcasing the saree as a sustainable garment. This brand exemplifies how fashion meaning in Hindi can be tied to tradition and sustainability.
Adheera focuses on ethical fashion and sustainability by using organic fabrics, hand stitching, natural dyes, and minimizing waste to create timeless and seasonless garments with unique tie-dye patterns.
Earthy Route offers sustainable clothing made from breathable and comfortable lyocell and linen fabrics, highlighting the beauty and benefits of eco-friendly textiles. The brand demonstrates that fashion meaning in Hindi can be about comfort and responsibility.
Lafaani creates timeless merchandise that honors artisan craftsmanship by blending traditional techniques with modern aesthetics and emphasizing sustainability throughout its production process. By focusing on longevity, Lafaani expands on fashion meaning in Hindi.
