The FASHION FACTORY, a renowned fashion agency, has found a new home in the heart of Düsseldorf’s industrial heritage. Relocating to the ALTES STAHLWERK, a former power plant of the Mannesmann steel group, the agency continues its tradition of showcasing contemporary brands with a rich history in unique, industrial-inspired spaces. This move signifies a commitment to growth and a perfect synergy between industry, creativity, and fashion. Discover how the Fashion Factory seamlessly blends history and modernity in the fashion world.
Fashion Factory’s New Industrial Home: The Alte Stahlwerk
Just 300 meters from its previous location, the FASHION FACTORY now resides within the historic ALTES STAHLWERK. This venue, steeped in Düsseldorf’s industrial past, has been a hub for creative and cultural events since 1993. The raw industrial charm of the ALTES STAHLWERK perfectly complements the ethos of the FASHION FACTORY’s collections: craftsmanship, tradition, history, and emotional storytelling.
A Showroom Designed for Industry Professionals
The new showroom provides a dedicated space for industry professionals to connect and conduct business. With soaring 8.5-meter ceilings and abundant natural light, the space offers breathtaking views of Düsseldorf, further enhancing the experience. This commitment to providing a functional and inspiring environment underscores the FASHION FACTORY’s dedication to its clients.
The FASHION FACTORY has always sought out distinctive locations that reflect the essence of its brands. From renovated lofts to repurposed industrial garages, the agency consistently chooses spaces that embody the core values of history, tradition, craft, and design.
A Prime Location in Düsseldorf
Situated near the vibrant Fichtenstraße, the FASHION FACTORY enjoys a prime location in Düsseldorf. It offers convenient access to both the city center and major showroom districts like Hafen, Derendorf, and Kaiserswerther Straße, all within a 10-minute radius. With ample parking available, visiting the showroom is hassle-free.
The FASHION FACTORY’s move to the ALTES STAHLWERK represents a significant step in its evolution. It reinforces the agency’s dedication to showcasing brands that blend heritage and contemporary design, while providing an exceptional environment for industry professionals. This new chapter promises to further solidify the FASHION FACTORY’s position as a leading force in the fashion industry.
