Atto Tetteh, a menswear brand established in Ghana in 2014 by designer George Tetteh, has consistently redefined the Fashion Equation for the modern man. From its inception, the label has been a powerful voice showcasing African sartorial excellence. Atto Tetteh’s collections are known for their contemporary designs, premium quality, and trend-forward separates infused with subtle nods to African heritage, spanning from practical jumpsuits to vibrant printed ensembles. However, Atto Tetteh transcends the typical menswear archetype, venturing into androgynous styles, blurring gender lines and creating garments with universal appeal.
The brand’s Spring/Summer 2021 collection, “S Theorem,” embodies a thoughtful and playful approach to design, illustrating how fashion can be a unique form of personal expression. The collection’s narrative is rooted in overcoming adversity, drawing inspiration from a young boy’s struggle with mathematics and his subsequent triumph over academic disappointment. Faced with failure in an algebra test, the boy chooses not to be defined by it, instead forging his own philosophy and taking control of his own story. This empowering narrative culminates in the “S Theorem,” which, according to the Accra-based brand, proclaims that “everyone is special and unique and with a good and encouraging social environment they will thrive and make a positive impact on the world.” This positive message becomes a core element in the fashion equation Atto Tetteh is proposing.
This inspiring philosophy is visually translated into the garments through playful prints and design motifs. Equations and calculus problems adorn button-down shirts, whimsical, childlike doodles of fictional characters embellish t-shirts, and mathematical symbols are incorporated into the designs. These graphic elements are juxtaposed against a backdrop of denim separates, expertly tailored suits, durable leather jackets, and utilitarian khaki pants reminiscent of uniforms. Strategic pops of color inject energy and visual interest into the collection. By utilizing vegan leather and locally sourced handwoven fabrics, the “S Theorem” collection achieves global appeal while maintaining its authentic, homegrown quality. Atto Tetteh masterfully balances these diverse elements, crafting a fashion equation that is both intellectually stimulating and aesthetically striking.
The “S Theorem” collection is not just about clothing; it’s about expressing individuality and finding strength in perceived weaknesses. Atto Tetteh uses fashion as a medium to communicate a powerful message of self-acceptance and empowerment, proving that personal style is a complex yet solvable equation. The collection encourages wearers to embrace their uniqueness, much like the young boy who turned his academic challenge into a personal triumph.
The brand’s commitment to androgynous designs further breaks down traditional fashion formulas. By creating pieces wearable by both men and women, Atto Tetteh challenges conventional norms and promotes a more inclusive and fluid approach to style. This progressive vision is integral to the brand’s identity and resonates with a global audience seeking fashion that transcends boundaries.
Atto Tetteh’s “S Theorem” collection is available at The Folklore, inviting fashion enthusiasts to explore this unique fashion equation. The collection demonstrates how clothing can be more than just apparel; it can be a statement, a philosophy, and a celebration of individuality. Through innovative design and a compelling narrative, Atto Tetteh continues to reshape the landscape of menswear and androgynous fashion, offering a fresh perspective on the fashion equation.
