Jaipur has long been famous for its traditional wedding attire and jewelry. However, the city’s fashion scene has undergone a significant transformation in recent years. A new wave of fashion designers in Jaipur are moving beyond traditional block prints and gota work, fusing traditional fabrics with modern designs. Brands like Iro Iro and HeenaAgrima are leading this movement with sustainable practices, empowering local artisans, using natural dyes, and repurposing discarded fabrics. This article showcases some of the leading fashion designers and brands in Jaipur, from established names to emerging talents, each contributing to the vibrant fashion landscape of the Pink City.
Picchika, founded by Urvashi Sethi, is known for its hand-painted botanicals and delicate gotta patti work. The brand offers a range of elegant Indian and Western wear for both men and women. Picchika’s sarees have been worn by Bollywood celebrities like Alia Bhatt and Kareena Kapoor Khan, further solidifying its position in the fashion industry.
Karo, a minimalist pret label founded by Kanishk Roy, focuses on comfortable and contemporary clothing. The brand offers co-ord sets, shirts, and trousers for both men and women, perfect for the warm Jaipur weather. Karo’s designs are simple yet stylish, making them ideal for everyday wear.
Khajoor Studio, established in 2021 by Muskan Soni, features a diverse collection of apparel, including block-printed summer dresses and co-ord sets. Khajoor Studio emphasizes hand-knitted and printed garments, showcasing the artistry of Jaipur’s skilled artisans. The brand draws inspiration from art and traditional crafts, resulting in unique and beautifully crafted pieces.
Iro Iro, a circular design collective led by Bhaavya Goenka, creates contemporary unisex clothing using waste materials. This sustainable fashion brand in Jaipur transforms discarded fabrics into functional and stylish pieces. Iro Iro also offers home furnishings, further demonstrating its commitment to eco-conscious design.
Pana Mina, a slow fashion brand founded by Dhananjay Sharma and Eleanor Swanstrom, embraces sustainable practices. Inspired by the Panna Meena ka Kund stepwell in Jaipur, the brand features earthy and minimalist designs with wooden buttons and textured fabrics. Pana Mina’s clothing is both stylish and environmentally conscious.
Punit Balana’s eponymous label specializes in Indian wear, often adorned by Bollywood celebrities. The brand offers a wide range of options for both men and women, showcasing intricate embroidery and traditional techniques. Punit Balana’s designs are a celebration of Indian heritage and craftsmanship.
Studio Kassa, founded by Arushi and Arpan, is a multidisciplinary art and design studio in Jaipur. The studio offers a diverse range of products, including bags, jewelry, clothing, and furniture, showcasing the rich craftsmanship of Jaipur. Studio Kassa’s creations blend traditional techniques with modern aesthetics.
The PDKF Store, founded by Princess Diya Kumari, showcases traditional crafts with a contemporary twist. Featuring designs by Princess Gauravi Kumari and Claire Deroo, the store offers a range of clothing and accessories, from Jaipur-embroidered tees to block-printed resort wear.
HeenaAgrima, founded by Heena and Agrima, uses natural dyes to create clothing that blends traditional techniques with modern sensibilities. The brand offers a range of garments, including shirts, denim jackets, dresses, and co-ord sets, known for their breezy elegance and sustainable practices.
Gulaal draws inspiration from the vibrant colors of Holi, offering comfortable and high-quality clothing that celebrates self-expression. The brand emphasizes local crafts and incorporates practical features like pockets in its designs. Gulaal’s clothing has been worn by Bollywood celebrities, highlighting its popularity and appeal.
House of Mae, founded by Megha Sharma and Neelesh Kumar, focuses on custom-created prints and made-to-order pieces, minimizing waste. The brand offers a range of summer prints and silhouettes for both men and women.
