Fashion Colour Mascara, a trend that peaked in the 1990s, promised to enhance eye colour. But did it deliver? This article explores the reality of coloured mascara, examining its history and why it often falls short of expectations.
The Myth of Eye Enhancement
Coloured mascara was marketed with the idea that specific shades would complement certain eye colours. Purple mascara was suggested for green or brown eyes, while green was recommended for blue eyes. However, the truth is that coloured mascara rarely achieves this effect. Instead of enhancing eye colour, it can often look unnatural and even theatrical. The desired effect of making eyes pop is often overshadowed by the boldness of the mascara itself.
The Appeal of Subtlety
While experimenting with bold colours can be fun, experience often reveals that neutral tones are more effective at enhancing natural features. Classic black mascara and eyeliner remain popular choices for a reason: they provide definition and enhance the eyes without overpowering them. This timeless look, favored by icons like Jackie O. and Gwen Stefani, highlights the enduring power of simplicity in beauty. The subtle enhancement offered by black mascara allows the natural eye colour to shine.
The Persistence of Coloured Mascara
Despite its shortcomings, fashion colour mascara continues to be produced and sold. New generations of makeup enthusiasts are drawn to the promise of eye enhancement, often discovering the reality through trial and error. While the trend never truly disappeared, its staying power might be attributed more to marketing than actual results. The allure of a quick fix for brighter eyes continues to entice consumers.
The Leftover Mascara Graveyard
Many makeup bags contain a forgotten tube of brightly coloured mascara, a testament to the trend’s fleeting appeal. Although the urge to revisit this trend might occasionally arise, the reality is that coloured mascara is often best left in the past. The bold colours, while initially appealing, often end up looking dated and out of place in everyday makeup.
Embracing Natural Beauty
Ultimately, the most effective way to enhance one’s eyes is to focus on natural beauty. Choosing colours that complement individual skin tones and eye colours, rather than relying on bold statements, creates a more harmonious and flattering look. Well-groomed brows, healthy skin, and a touch of neutral eye shadow can often do more to enhance the eyes than a brightly coloured mascara.
