Diesel USA Inc., Diesel S.p.A., and OTB S.p.A. collect and process your personal data when you interact with the brand, including visiting stores, contacting customer service, browsing the website (shop.diesel.com), or engaging on social media. We differentiate between active users (those who register accounts, subscribe to newsletters, visit stores, use apps, participate in contests, use in-store Wi-Fi, or engage on social media) and passive users (those who browse websites and apps without registering).
Diesel USA Inc. manages e-commerce and retail stores, processing data for sales, customer service, loyalty programs, prize contests, and marketing. This includes identifiers, contact information, sales data, and purchase history. Data is used to fulfill orders, provide support, manage loyalty programs, and personalize marketing communications.
Diesel S.p.A. designs, sells, and promotes Diesel products, managing brand initiatives and the loyalty program. They process data for loyalty program registration, prize contests, marketing, customer satisfaction surveys, and administrative purposes.
OTB S.p.A. and Diesel S.p.A. act as joint controllers for customer profiling, analyzing purchase preferences to personalize commercial offers. This involves processing identifiers, contact information, commercial information, purchase history, loyalty data, in-store collected data, and online browsing activity.
All data controllers process data to comply with legal obligations and defend legal rights. Data is processed using automated tools and may be stored on paper. Retention periods vary depending on the purpose of processing, ranging from the completion of administrative obligations to a maximum of seven years for marketing and profiling with consent. Data may be transferred to Italy, where OTB and Diesel S.p.A. are located. Data is processed by employees, collaborators, and designated data processors, including third-party service providers for various functions. Data may be shared with third parties for legal compliance, security, or business transactions. The website uses cookies to manage operations, personalize content, analyze usage, and for promotional activities.
Diesel is committed to protecting your personal data with commercially reasonable security measures. However, no transmission method is entirely secure. We encourage you to take precautions to protect your data. You have the right to access, rectify, and erase your personal data, as well as object to or restrict processing. California residents have additional rights under the California Consumer Privacy Act (CCPA). For more detailed information on our privacy practices, please refer to the full privacy statement on our website. This statement does not cover third-party websites linked from our site.
The Diesel Fashion Store experience extends beyond clothing, encompassing a commitment to customer service and personalized interactions. By understanding our data practices, you can engage with the brand confidently, knowing your privacy is a priority.
