China’s streetwear scene is booming, blending traditional aesthetics with modern fashion to create a unique cultural phenomenon. Young Chinese consumers are not just following global trends; they’re shaping them, leading to the rise of innovative homegrown Chinese Fashion Brands making waves both domestically and internationally. These brands draw inspiration from China’s rich history, vibrant subcultures, and contemporary urban life, resulting in bold designs that champion individuality and self-expression. From oversized silhouettes to minimalist pieces, Chinese clothing brands are as diverse as they are innovative. Let’s explore 16 of the top Chinese fashion brands redefining the fashion landscape in 2024.
The Rise of Chinese Streetwear Brands
Streetwear, born from urban culture and influenced by skateboarding, hip-hop, and youth subcultures, is more than just clothing; it’s a cultural movement. It embodies individuality, self-expression, and connection to subcultures. China’s influence on this global phenomenon is undeniable. Chinese youth have infused streetwear with their own unique cultural elements, transforming it into something distinctly their own. Chinese designers, drawing from a rich heritage of craftsmanship, symbolism, and artistry, incorporate traditional motifs like dragons, calligraphy, and martial arts into modern streetwear designs. This fusion of ancient culture with contemporary urban aesthetics sets Chinese streetwear apart.
China’s massive fashion industry and rapidly growing consumer base have made it a major force in the streetwear movement. Cities like Beijing, Shanghai, and Guangzhou are cultural hubs where local designers and brands flourish, inspired by the fast-paced urban life and rich traditions surrounding them. In 2024, the global streetwear scene is increasingly looking to China for fresh inspiration. These brands are not merely imitating Western trends; they are innovating and creating unique pieces that resonate with both domestic and international audiences.
16 Chinese Fashion Brands to Watch in 2024
1. ROARINGWILD
Founded in 2010 in Shenzhen, ROARINGWILD embodies the modern, urban aesthetic of Chinese youth. Known for clean, tech-inspired designs, oversized silhouettes, and neutral tones, the brand offers a futuristic yet minimalist vibe. ROARINGWILD’s philosophy revolves around self-expression and challenging societal norms.
2. Sankuanz
Sankuanz, founded by Shangguan Zhe, pushes the boundaries of fashion with bold, avant-garde designs and futuristic concepts. Blending streetwear with high-fashion elements, the brand features oversized silhouettes, vibrant colors, and innovative materials. Sankuanz draws inspiration from subcultures, art, and military references, resulting in a gritty, rebellious edge.
3. CLOT
CLOT, founded by Edison Chen and Kevin Poon, bridges Eastern and Western cultures through fashion. This Hong Kong-based brand seamlessly blends traditional Chinese motifs with contemporary streetwear styles, creating culturally rich and globally relevant designs. CLOT’s collaborations with Nike, Converse, and Levi’s have solidified its position as a trendsetter.
4. Feng Chen Wang
Known for her experimental and deconstructed approach, Feng Chen Wang challenges conventional silhouettes and construction. Her designs feature oversized shapes, layered elements, and intricate detailing, blending functionality with bold aesthetics. Sustainability and craftsmanship are central to her brand’s philosophy.
5. Melting Sadness
Melting Sadness injects whimsy and playfulness into streetwear with its vibrant color palettes and cartoonish elements. Founded by Zhang Quan, the brand embraces childlike nostalgia and bold graphic prints. Its collaboration with Adidas showcases its imaginative and youthful style.
6. Soulgoods
This Beijing-based brand, founded by Wu Yue, connects deeply with Chinese culture through its bold designs inspired by Chinese heritage, music, and art. Its distinctive tiger logo symbolizes strength and cultural pride. Soulgoods masterfully fuses traditional Chinese elements with modern streetwear aesthetics.
7. Team Wang
Founded by Jackson Wang, Team Wang merges minimalist aesthetics with high-end street fashion. Known for its sleek, monochromatic designs and luxurious yet understated vibe, the brand embodies self-expression and individuality. Its carefully curated drops and limited-edition collections have garnered global attention.
8. Pronounce
Pronounce champions gender-neutral designs and an avant-garde approach, blending traditional Chinese craftsmanship with contemporary fashion. Founded by Yushan Li and Jun Zhou, the brand emphasizes fluidity and rejects rigid gender norms with bold silhouettes, asymmetrical cuts, and innovative fabrics.
9. Staffonly
Staffonly, founded by Shimo Zhou and Une Yea, merges functional workwear with high-concept streetwear. Technical fabrics, utilitarian details, and bold, experimental silhouettes define this innovative brand. Staffonly explores themes of technology, science, and contemporary urban life.
10. SMFK
SMFK embraces a minimalist, futuristic aesthetic with premium, tech-inspired designs. Founded in 2016, the brand focuses on sleek, high-quality garments that prioritize both functionality and style. SMFK incorporates elements of techwear, using durable fabrics and utilitarian details.
11. TYAKASHA
TYAKASHA, founded by Chen Tianzhuo, infuses streetwear with whimsical, imaginative designs. Quirky prints, cartoon-inspired graphics, and a bold use of color define this playful and eclectic brand. TYAKASHA’s aesthetic is deeply rooted in storytelling, often featuring fantastical themes and characters.
12. Hamcus
Hamcus, founded by Tuff Leung, explores a futuristic and experimental approach to streetwear with dystopian, techwear-inspired designs. The brand focuses on highly technical garments with multi-functional elements, oversized silhouettes, and muted color palettes, drawing inspiration from post-apocalyptic and sci-fi themes. Each Hamcus collection tells a unique narrative.
13. FMACM
FMACM (“Fang Man and Chao Meng”), founded by Liu Yu, uniquely blends contemporary design with traditional Chinese elements. Bold graphics, oversized silhouettes, and playful aesthetics characterize this brand that celebrates individuality and self-expression. FMACM frequently incorporates cultural references and vibrant colors.
14. Bosideng
Bosideng, a renowned outerwear brand established in 1976, is known for its high-quality down jackets and innovative approach to fashion. The brand seamlessly blends traditional craftsmanship with contemporary styles, often featuring bold colors, unique patterns, and innovative materials.
15. Unawares
Unawares, founded by Zhang Dong, embodies minimalist aesthetics and innovative design. It focuses on creating versatile, comfortable pieces with clean lines, neutral color palettes, and functional silhouettes. Unawares elevates everyday staples with unique fabric treatments and details.
16. Peacebird Men
Peacebird Men caters to the trendy and youthful demographic with designs that blend urban aesthetics with high-fashion elements. This established brand consistently stays ahead of fashion trends, incorporating bold graphics, vibrant colors, and contemporary silhouettes. Peacebird Men’s collaborations with local and international designers ensure a constant influx of fresh perspectives.
The Future of Chinese Fashion
The Chinese streetwear scene is a dynamic and innovative force in the global fashion landscape. These 16 brands represent a fraction of the talent emerging from China, showcasing a unique blend of cultural heritage and modern design. As Chinese fashion brands continue to push boundaries and challenge norms, they are not only redefining streetwear but also shaping the future of fashion itself. Their influence is undeniable, and their impact on the global stage is only set to grow in the coming years.
