Cargo pants, once a utilitarian garment, have evolved into a fashion statement. However, in certain regions like the American South, their adoption comes with social implications. While universities like UNC strive for inclusivity, traditional Southern style often dictates acceptable attire. Full Lululemon outfits, blonde or brunette hair, and tennis shoes have become the unofficial uniform, leaving those who deviate facing judgment and assumptions about their identity and sexuality.
“In the nicest way possible, if you keep on wearing those cargos, people are going to assume you’re a lesbian.” Comments like this exemplify how clothing choices, particularly cargo pants, can be misconstrued as social signals. Dyed hair or alternative styles further amplify this scrutiny. While not intended to be malicious, these assumptions stem from the South’s deeply rooted traditions and values. Religious ideologies and modesty often translate into conservative fashion expectations for young adults.
The predominantly Southern student body at UNC reflects these values. Alternative fashion, including cargo pants, stands out because it contrasts with the prevailing regional norms. A simple Google search of “Southern fashion” showcases the traditional aesthetic: long dresses, cowboy boots, and a polished appearance.
While everyday campus attire tends to be more casual and athletic, the underlying social ideal remains rooted in this conservative tradition. It’s not that out-of-state students are inherently more progressive, but rather that they come from regions with potentially different fashion norms. The South’s conservative history influences its approach to style, creating an environment where cargo pants and other non-traditional choices become more than just clothing; they become statements of self-expression in a culture where conformity is often the unspoken rule.
