Professor Suneal Bedi is a leading expert in the field of fashion law and ethics, bridging the gap between legal frameworks, ethical considerations, and brand strategy within the fashion industry. His expertise encompasses intellectual property, marketing ethics, and the development of effective and responsible brand strategies. Professor Bedi’s research delves into the complex interplay between law, marketing, and public policy, utilizing quantitative, philosophical, and experimental methodologies to address critical issues facing the fashion world.
His scholarly work has garnered significant recognition, with publications in prestigious academic journals such as the Vanderbilt Law Review, Harvard Journal of Law & Technology, Alabama Law Review, Indiana Law Journal, The Journal of Business Ethics, and Mind Your Marketing. His insights extend beyond academia, reaching a wider audience through contributions to prominent media outlets like The New York Times, San Francisco Chronicle, Forbes Magazine, US News and World Report, and The Washington Post.
Professor Suneal Bedi
Professor Bedi’s practical experience complements his academic achievements. He provides consulting services on branding and ethics, offering valuable guidance to businesses navigating the complexities of the modern fashion landscape. Furthermore, he has contributed his expertise to patent and trademark disputes, providing theoretical and empirical analyses to support legal proceedings. This combination of academic rigor and real-world experience makes him a sought-after authority in the field of Bedi Fashion.
Before transitioning to academia, Professor Bedi honed his legal skills as a corporate private equity attorney at Ropes & Gray LLP. His robust educational background includes a J.D. from Harvard Law School, an M.S. in Marketing from The Wharton School, and a joint Ph.D. in Marketing and Business Ethics from The Wharton School at the University of Pennsylvania. This interdisciplinary education has uniquely positioned him to analyze and address the multifaceted challenges within the fashion industry. His deep understanding of both legal and business principles provides a comprehensive perspective on the ethical dimensions of fashion. Professor Bedi’s work contributes significantly to the growing field of “bedi fashion,” a term encompassing the ethical, legal, and strategic considerations of building and maintaining a successful brand in the fashion industry. He currently teaches courses on business ethics, corporate law, and fashion law/ethics at Indiana University’s Kelley School of Business. This allows him to share his expertise and shape the next generation of leaders in the fashion industry.
