Arvind Fashions Limited, a subsidiary of Arvind Limited, is a major player in the Indian fashion industry. One of its most prominent brands, Arrow, has a rich history and continues to evolve to meet the needs of the modern professional. Arrow’s journey began in 1851 with the invention of the detachable collar in Troy, New York. By the early 20th century, Arrow offered a staggering 400 collar styles, solidifying its reputation as a leading shirtmaker. The brand’s commitment to innovation led to groundbreaking developments like shrink-free, stain-resistant, and wrinkle-resistant shirts.
Arrow’s influence extended beyond the realm of fashion. The iconic “Arrow Collar Man,” created by artist J.C. Leyendecker, became a cultural phenomenon, even inspiring the Broadway musical “Helen of Troy, New York.” The enduring appeal of this image was evident in its inclusion in the 2012 remake of “The Great Gatsby.” Arrow’s legacy is built on a foundation of quality craftsmanship and a dedication to providing sophisticated and timeless designs.
Arvind Fashions Limited brought Arrow to India in 1993, recognizing the potential of the Indian market. Today, Arrow boasts over 200 exclusive brand stores and is available in more than 1000 multi-brand outlets across the country. As one of the first premium menswear brands to cater specifically to Indian professionals, Arrow has consistently sought to address the evolving fashion requirements of the modern working man. This commitment is reflected in the brand’s ongoing introduction of innovative products such as the Autopress shirt, Autoflex trousers, Superluxe Stitchless Shirt, Smart Shirt, 4-in-1 Shirt, and the Anti-UV Shirt.
Arvind Fashions Limited, understanding the dynamic nature of professional attire, launched Arrow Sport in 1997. This sub-brand introduced the concept of “casual smart wear” to Indian men, bridging the gap between formal and casual clothing. In 2011, Arrow New York was launched to cater to the fashion-forward young professionals seeking stylish formal wear. This demonstrates Arvind Fashions Limited’s ability to adapt to changing market trends and cater to diverse consumer preferences.
Through Arrow and its other brands, Arvind Fashions Limited continues to shape the Indian fashion landscape. The company remains committed to its core values of quality, innovation, and style, ensuring that Arrow remains a relevant and aspirational brand for the modern professional. Arvind Fashions Limited’s ongoing dedication to excellence ensures that Arrow’s legacy of providing high-quality menswear will continue to thrive.
