For the discerning modern man, dressing well is not just about occasion; it’s a constant pursuit of perfection. Whether navigating a business meeting in Bangalore or attending an alumni reunion in Boston, the need for sophisticated and trend-conscious style remains paramount. Arvind Fashion understands this inherent desire for excellence, offering a diverse portfolio of brands that cater to the evolving sartorial needs of today’s professionals and fashion enthusiasts.
Rooted in a legacy of innovation and quality, Arvind Fashion stands as a beacon in the Indian apparel industry. While the name Arvind may be synonymous with textiles, its foray into fashion brands has redefined the landscape of menswear in India. Brands under the Arvind umbrella, like Arrow, exemplify this commitment to crafting garments that are not only on-trend but also possess a timeless appeal. This blend of contemporary style and classic design forms the core of Arvind’s fashion philosophy, offering endless “Arvind Fashion Possibilities” for men seeking to express their individuality through clothing.
The heritage of brands like Arrow stretches back to 1851, originating in Troy, New York, with the revolutionary detachable collar. This pioneering spirit has continued throughout its history, evolving through 400 distinct collar styles in the early 1900s and pioneering innovations in shirt technology. Arrow became renowned as the shirt expert, introducing features like shrink-free, stain-free, and wrinkle-resistant fabrics, setting new standards for men’s workwear.
The iconic “Arrow Collar Man,” born from the artistic vision of J.C. Leyendecker, further cemented Arrow’s place in popular culture. This advertising icon transcended mere marketing, becoming a symbol of sophisticated menswear and even inspiring the Broadway musical, Helen of Troy New York. The enduring appeal of the Arrow Collar Man is evident in its reappearance in the 2012 remake of ‘The Great Gatsby,’ demonstrating the timeless nature of the brand’s aesthetic and the lasting impact of Arvind Fashion’s vision for classic menswear.
Arriving in India in 1993, Arrow, under the Arvind Fashion umbrella, quickly established itself as a leading premium menswear brand. Today, with over 200 exclusive brand stores and availability in over 1000 multi-brand outlets, Arrow continues to cater to the dynamic sartorial demands of the Indian working man. Arvind Fashion’s dedication to innovation is evident in Arrow’s continuous introduction of cutting-edge features such as Autopress shirts, Autoflex trousers, Superluxe stitchless shirts, Smart Shirts, 4-in-1 Shirts, and Anti-UV Shirts. These advancements showcase “arvind fashion possibilities” by seamlessly blending technology with style, ensuring that men are not only fashionable but also comfortable and prepared for the demands of modern life.
Recognizing the evolving dressing preferences of professionals, Arvind Fashion, through Arrow, was the first brand in India to launch Arrow Sport in 1997. This initiative introduced Indian men to the concept of smart casual wear, bridging the gap between formal and informal attire. Further expanding “arvind fashion possibilities,” Arrow New York was launched in 2011, specifically targeting young professionals with fashionable formal wear, catering to their desire for contemporary and trend-forward styles within a professional context.
Despite its rich brand legacy and expertise in crafting exceptional shirts and offering complete wardrobe solutions, Arvind Fashion, through its brands like Arrow, maintains a forward-looking perspective. The belief that “the best is yet to come” fuels their ongoing pursuit of excellence and innovation. Arvind Fashion continuously explores new “arvind fashion possibilities”, pushing boundaries in design, technology, and customer experience to remain at the forefront of the menswear industry, ensuring that men always have access to sophisticated, high-quality clothing that empowers them to express their best selves.
