Arvind Fashion Limited stands as a prominent force in the Indian fashion retail sector, steering a diverse portfolio of iconic international and indigenous brands. The company has carved a niche for itself by catering to the evolving sartorial preferences of the Indian consumer, from premium workwear to contemporary casual styles. Understanding the modern individual’s pursuit of both style and substance, Arvind Fashion Limited curates brands that resonate with quality, craftsmanship, and timeless appeal.
One of the flagship brands under the Arvind Fashion Limited umbrella is Arrow. Its legacy traces back to 1851 in Troy, New York, where the innovation of the detachable collar began. Arrow rapidly became synonymous with shirt-making expertise, boasting an impressive catalogue of 400 collar styles by the dawn of the 20th century. Throughout its history, Arrow has been at the forefront of garment technology, pioneering advancements such as shrink-free, stain-free, and wrinkle-resistant shirts. The brand’s cultural impact extended beyond apparel, famously creating the ‘Arrow Collar Man,’ an advertising icon conceived by artist J.C. Leyendecker. This iconic figure even inspired the Broadway musical, Helen of Troy New York, and made a cinematic reappearance in the 2012 remake of ‘The Great Gatsby,’ showcasing the enduring appeal of the Arrow brand.
Arrow’s journey in India commenced in 1993, and it has since established a significant retail presence with over 200 exclusive brand stores and availability in more than 1000 multi-brand outlets. As a pioneering premium menswear brand in the Indian market, Arrow, under the guidance of Arvind Fashion Limited, has consistently aimed to meet the dynamic wardrobe needs of the Indian working professional. This commitment to innovation is evident in the introduction of features like the Autopress shirt, Autoflex trousers, the stitchless Superluxe shirt, the versatile Smart Shirt, the 4-in-1 Shirt, and the Anti-UV Shirt, among others. These innovations reflect Arvind Fashion Limited’s understanding of the evolving needs of its target demographic.
Recognizing the shifting paradigms in professional dressing, Arvind Fashion Limited strategically launched Arrow Sport in India in 1997. This sub-brand played a pivotal role in introducing Indian men to the concept of smart casual wear, filling a crucial gap in the market. Further expanding its reach and catering to the younger demographic of style-conscious professionals, Arvind Fashion Limited introduced Arrow New York in 2011. This line specifically targets individuals who appreciate fashionable formal wear, demonstrating Arvind Fashion Limited’s nuanced approach to market segmentation and brand diversification.
Despite its rich heritage and expertise in crafting high-quality apparel and providing comprehensive wardrobe solutions, Arvind Fashion Limited, through its brands like Arrow, maintains a forward-looking perspective. The company continuously strives for improvement, driven by the belief that in the dynamic world of fashion, the best is always yet to come. This ongoing commitment to excellence and innovation positions Arvind Fashion Limited as a key player in shaping the future of the Indian fashion industry.
