Aditya Birla Fashion and Retail Limited (ABFRL) is a major player in the Indian fashion market, boasting a diverse portfolio of brands and a strong online presence. As part of the Aditya Birla Group, a prominent Indian conglomerate, ABFRL has established itself as a leading force in the industry. With a revenue exceeding US$1.7 billion and a retail footprint of over 11.9 million square feet, ABFRL’s scale is impressive. The company emerged from the consolidation of several prominent fashion businesses within the Aditya Birla Group, including Madura Fashion and Pantaloons. This strategic move brought together the expertise and market presence of two established Indian fashion giants.
ABFRL’s brand portfolio includes well-known names like Louis Philippe, Van Heusen, Allen Solly, and Peter England, each with a legacy of over 25 years. These brands cater to a wide range of consumer preferences, offering everything from formal wear to casual attire. Additionally, Pantaloons, one of India’s leading fashion retailers, is a significant part of the ABFRL family. This diverse brand portfolio allows ABFRL to capture a significant share of the Indian fashion market.
ABFRL also holds exclusive partnerships with renowned international brands such as Ralph Lauren, Hackett London, Ted Baker, Forever 21, American Eagle, and Reebok. The Collective, India’s largest multi-brand retailer of international brands, is a key component of ABFRL’s strategy. This gives Indian consumers access to a curated selection of global fashion trends.
Beyond established brands, ABFRL is actively investing in emerging trends. Van Heusen’s innerwear, athleisure, and activewear lines are gaining popularity as innovative and fashionable options. The company has also ventured into the branded ethnic wear market with brands like Jaypore, Tasva, and Marigold Lane, reflecting a commitment to traditional Indian fashion. Further demonstrating its commitment to Indian design, ABFRL collaborates with prominent Indian designers like Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba.
Recognizing the growing importance of online shopping, ABFRL is building a portfolio of digital-first brands under its ‘House of D2C Brands’ venture, TMRW. This initiative focuses on partnering with founders of emerging brands in the e-commerce space, primarily within the fashion and lifestyle categories. TMRW aims to capitalize on the significant growth potential of online shopping in India and globally. ABFRL is not only adapting to the changing landscape of retail but also actively shaping it through innovative initiatives like TMRW.
ABFRL’s extensive retail network further strengthens its position in the market. With over 4,600 brand stores across India and a presence in more than 37,000 multi-brand outlets, ABFRL ensures its products are readily accessible to consumers. This expansive reach, combined with a strong online presence, solidifies ABFRL’s position as a leader in Indian fashion. The company continues to expand its footprint, reaching consumers through a variety of channels. This omni-channel approach caters to the evolving preferences of Indian shoppers, making ABFRL a convenient and accessible option for fashion needs.
