The Fashion Factory has found a new home within the historic walls of the Altes Stahlwerk, a former power plant for the Mannesmann steel group in Düsseldorf. This move, just 300 meters from its previous location, places The Fashion Factory at the heart of Düsseldorf’s industrial heritage, a setting that perfectly complements the brand’s aesthetic. The Altes Stahlwerk, a vibrant cultural hub since 1993, embodies the raw industrial charm reflected in The Fashion Factory’s collections: craftsmanship, tradition, a rich history, and evocative storytelling.
This expansion to a larger, more dynamic space signifies The Fashion Factory’s growth and resilience in a challenging economic climate. The new location seamlessly blends industry, creativity, music, culture, and fashion, providing the ideal backdrop for showcasing both established and emerging brands with a story to tell. With soaring 8.5-meter ceilings and abundant natural light, the new showroom offers breathtaking views of Düsseldorf, the renowned fashion city.
The Fashion Factory showroom provides a sanctuary for industry professionals to work without distractions. The agency has always sought unique locations, far removed from the conventional fashion scene. From renovated lofts to repurposed industrial garages, the spaces chosen retain their original character, mirroring the distinct qualities of the collections presented within: history, tradition, craftsmanship, and innovative design.
Situated near the iconic “rebellious” Fichtenstraße (known for its connection to the German band Die Toten Hosen) and close to the city center, The Fashion Factory offers convenient accessibility and on-site parking. Both the Königsallee, Düsseldorf’s renowned shopping street, and the showrooms in Hafen, Derendorf, and Kaiserswerther Straße are just a short 10-minute drive away. The building’s exterior exudes a rugged industrial aesthetic, while the interior of the offices and showroom cultivates a subtle industrial romanticism, radiating creativity, emotion, and timeless elegance. The Fashion Factory embodies a harmonious blend of industrial heritage and contemporary design, creating a unique and inspiring space for the fashion industry.
