The 2017 Victoria’s Secret Fashion Show, while a spectacle of glamour and extravagance, sparked significant controversy surrounding its “Nomadic Adventure” segment. The segment, intended to celebrate diverse cultures, was accused of cultural appropriation due to its use of Native American and tribal-inspired designs. This misstep ignited a firestorm of criticism on social media and reignited the debate about cultural sensitivity in the fashion industry.
The “Nomadic Adventure” segment featured models adorned in outfits incorporating feathers, beads, and patterns reminiscent of indigenous cultures. While Victoria’s Secret press materials claimed inspiration from African tribal designs, the inclusion of elements resembling Native American warbonnets blurred the lines and fueled accusations of cultural insensitivity.
The controversy was further amplified by the use of a feathered headdress, a sacred symbol of honor and bravery in many Native American cultures, on a non-Native model. This particular piece bore a striking resemblance to traditional warbonnets worn by specific Plains Indian tribes, raising concerns about the trivialization of a deeply significant cultural artifact.
The incident recalled past controversies involving Victoria’s Secret and cultural appropriation, including a 2012 incident where Karlie Kloss wore a Native American-inspired headdress, and a 2016 segment perceived as appropriating Chinese culture. These repeated instances raised questions about the brand’s commitment to cultural sensitivity and diversity.
While some argued that the brand was merely appreciating the beauty of different cultures, critics pointed out the crucial distinction between appreciation and appropriation. The use of culturally significant items as mere fashion accessories, without understanding or respecting their historical and spiritual context, was deemed deeply offensive by many.
The lack of diversity among Victoria’s Secret’s design team and decision-makers was also brought into question. Many critics argued that a more diverse team would have been more likely to recognize the potential for cultural insensitivity and prevent such controversies.
The Vs Fashion Show 2017 controversy highlighted the ongoing need for greater cultural awareness and sensitivity within the fashion industry. It served as a reminder that borrowing from other cultures requires careful consideration, respect for cultural significance, and genuine efforts to avoid perpetuating harmful stereotypes. The incident sparked a broader conversation about representation, diversity, and the responsibility of fashion brands to promote inclusivity and understanding.
