The Victoria’s Secret Fashion Show, once a cultural touchstone, returned in 2024 after a hiatus since 2018. The previous iteration had lost its connection to contemporary trends, becoming a spectacle of kitsch rather than a representation of accessible luxury. The 2024 show, however, seemed to recapture the magic of its earlier years. The streamlined set design and luxurious lingerie emphasized desirability over gimmickry.
The casting showcased a diverse range of models, blending established fashion figures, brand ambassadors, and industry legends. This inclusivity extended to body diversity, a significant departure from the previous show’s narrow representation. Performances by popular musicians, culminating in a surprise appearance by Cher, provided the entertainment factor. Even the iconic angel wings received a modern update, retaining their ethereal essence while shedding the outdated “Angel” ambassador concept. This revitalized approach felt like a futuristic reimagining of the iconic 2002 show.
A key question remains: what will the cultural impact of the 2024 show be? The original shows created a near-monoculture in entertainment, a feat difficult to replicate in today’s fragmented media landscape. While emulating that level of impact may not be possible or even desirable, the brand undoubtedly hopes for a significant ripple effect. The surprise appearance by Tyra Banks, a nod to the show’s history, injected a dose of playful camp into the proceedings. The show has sparked speculation about the designer behind the collection, with some suggesting the involvement of Joseph Altuzarra. While the timelines may not align perfectly, the quality of the designs has garnered praise. The 2024 Victoria’s Secret Fashion Show signals a potential return to form for the brand. Whether it can regain its cultural influence remains to be seen, but the show undeniably marks a significant step towards reclaiming its position in the fashion and entertainment worlds.
