The rise of “Fashion Go,” or fast fashion, has led to a critical examination of its environmental and social impact. In response, the slow fashion movement encourages a more mindful approach to clothing consumption and creation. One popular example is Me-Made-May, a wardrobe challenge that promotes the use of handmade garments. This aligns with the core principles of slow fashion, emphasizing quality, longevity, and ethical production. Slow fashion seeks to build a more sustainable relationship between consumers and their clothing.
Central to the concept of slow fashion is a rejection of the fast fashion industry. Aja Barber’s book, Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism, exposes the detrimental effects of fast fashion, linking its origins to colonialism and highlighting issues such as pollution, exploitative labor practices, and corporate irresponsibility.
Barber divides her book into two parts: the first explores the historical roots of the problem in colonialism and consumerism, while the second offers practical solutions for individuals seeking to make a positive impact. This exploration deepens the understanding of slow fashion as a political act, challenging systemic inequalities and promoting ethical consumption.
Kate Fletcher’s Craft of Use: Post-Growth Fashion provides another perspective on slow fashion, shifting the focus from continuous consumption to the value of using, wearing, and cherishing existing garments. Fletcher combines personal stories with insightful essays to illustrate the longevity and emotional significance of clothing.
Through portraits and narratives, Fletcher highlights how garments can transcend their material value and become cherished possessions passed down through generations. This emphasis on the enduring quality of well-made items resonates with the principles of slow fashion and its emphasis on craftsmanship and longevity.
Social media influencers also play a significant role in promoting slow fashion and sustainable style. Izzy Manuel, known for her vibrant and playful approach to fashion, demonstrates that sustainable clothing can be fun and expressive.
Marcia Riddington, an antique shop owner, showcases the creative potential of upcycled and vintage clothing, often incorporating hand-sewn garments and handknits into her unique style. Her approach demonstrates the versatility and creativity possible within the slow fashion movement.
Academic and sewist Shannon Flaherty, founder of @sewqueer, offers practical examples of how to incorporate handmade garments into everyday wardrobes, demonstrating the wearability and versatility of slow fashion.
