Kendrick Lamar, a name synonymous with groundbreaking music, is quietly carving out a space as a significant force in the fashion world. While known for his laid-back West Coast aesthetic early in his career, the Pulitzer Prize-winning rapper has recently undergone a dramatic style evolution, solidifying his claim as one of the best-dressed men in the industry. This transformation is evident in his music, public appearances, and most importantly, his bold fashion choices.
From West Coast Casual to High Fashion Heavyweight
For years, Kendrick’s style was characterized by hoodies, plaid shirts, and Nike Cortezes – a classic California casual look. However, a shift began to emerge, culminating in a defining moment: his appearance at the 2022 Super Bowl Halftime Show in a custom flared Louis Vuitton suit. This marked the beginning of Kendrick’s full-fledged foray into high fashion, often with the assistance of celebrity stylist Taylor McNeill.
The release of his fifth album, Mr. Morale & The Big Steppers, further cemented this transformation. Kendrick attended the Louis Vuitton Spring 2023 show in a tribute to the late Virgil Abloh, sporting a Tiffany & Co. diamond-encrusted crown of thorns, a piece that also featured prominently on the album artwork. His acceptance speech for the Best Rap Album Grammy, delivered in a head-to-toe Martine Rose ensemble, underscored his commitment to his new sartorial direction.
Name-Dropping Designers and Embracing Bold Choices
Kendrick’s newfound confidence in his style extends beyond his wardrobe choices. In his recent track “The Hillbillies” with Baby Keem, he confidently proclaims himself as the “best-dressed moving forward.” He backs this claim with name-drops of influential designers like Grace Wales Bonner and Martine Rose, even referencing style icon Taz Arnold, a significant figure in the Los Angeles fashion scene.
His embrace of Martine Rose is particularly noteworthy, with the London-based designer’s pieces frequently appearing in Kendrick’s recent tour wardrobe and public appearances. This dedication to specific designers showcases a deeper understanding and appreciation for fashion, moving beyond mere trend-following.
Kendrick Lamar at the Met Gala: A Statement in Subtlety
Even at events like the Met Gala, Kendrick makes deliberate style choices. In 2023, he opted out of the traditional red carpet posing, yet still made a statement in a quilted black leather Chanel car coat, loose trousers, and a Chanel scarf worn as a belt. Subtle details like Chanel double-Cs on his tooth and a backwards Starter cap embroidered with both the Chanel logo and the LA Dodgers insignia further showcased his unique approach to high fashion.
“The Hillbillies” Video: A Fashion Feast
The music video for “The Hillbillies” serves as a visual testament to Kendrick’s evolved style. From snakeskin boots and crochet knits to shredded Japanese denim and a Rick Owens puffer, the video is a whirlwind of high-fashion looks, featuring brands like Martine Rose and a playful nod to the Adidas Sambas, potentially designed by Wales Bonner. Even Tyler, the Creator makes a cameo, staying true to his signature aesthetic.
A New Generation of Style Icons
Kendrick’s fashion journey reflects a broader trend in hip-hop, where artists are increasingly recognized for their individual style. Influenced by pioneers like Kanye West and Pharrell Williams, a new generation of rappers, including Tyler, the Creator, Future, and A$AP Rocky, are pushing the boundaries of menswear. In this landscape, Kendrick Lamar stands out, not just for his musical genius, but for his considered and increasingly influential approach to fashion. He has solidified his position as a true style icon, proving that his fashion sensibilities are as sharp and innovative as his lyrical prowess.
