The WNBA is experiencing a fashion renaissance. For years, athletes were often overlooked by the luxury industry, but a new generation of players, stylists, and savvy brand partnerships are changing the game. Players like Cameron Brink are stepping onto the court and red carpets in high-fashion looks, signaling a shift in how the world perceives WNBA style.
The Rise of WNBA Style Icons
Cameron Brink’s entrance into the WNBA draft was a pivotal moment. The Stanford graduate, styled by Mary Gonsalves Kinney, donned a striking two-tone Balmain gown, immediately capturing the attention of the fashion world. Kinney, who began working with Brink during her college years, noted Brink’s initial lack of fashion focus, which has since transformed into a powerful presence. Early on, securing luxury brand partnerships required persistent effort and leveraging Kinney’s extensive network. Brands were hesitant, often requiring persuasion and demonstrating Brink’s potential. Even purchasing a Saint Laurent gown for the 2022 ESPY Awards was a strategic move. “If you start wearing luxury, you set the bar really high,” Kinney explains. The investment paid off. As Brink’s on-court success grew, so did her fashion influence. By the draft, numerous luxury designers were vying to dress her.
Building Authentic Brand Relationships
Stylist Danyel Jacobi emphasizes the importance of genuine connections between WNBA athletes and luxury brands. It’s not simply about clothing; luxury houses value individuality, perception, and how the athlete represents the brand. Social media engagement plays a significant role, with follower count often being a key factor for brands. However, some brands prioritize exclusivity, seeking less well-known figures to avoid oversaturation. The goal is to establish a unique and impactful partnership.
Beyond the Court: Athletes as Brand Ambassadors
Veteran stylist Courtney Mays, known for her work with WNBA legends like Sue Bird and Breanna Stewart, highlights the broader role of styling in this evolving landscape. Mays focuses on building long-term relationships with brands, positioning athletes as marketable individuals with significant business potential beyond the basketball court. Her work with Sue Bird during her final WNBA season exemplifies the power of aligning a legendary athlete with influential brands.
The convergence of talent, style, and strategic partnerships is driving the WNBA’s fashion evolution. As athletes continue to shine both on and off the court, their influence in the luxury fashion world is undeniable. This is just the beginning of a new era for Wnba Fashion.
