TEILOR, a Peruvian fashion brand empowering executive women, is set to make its debut at New York Fashion Week (NYFW) on February 9th. This milestone marks a significant step towards international recognition for the brand, which has been dressing multifaceted women for over two decades. Founded by Silvia Marin Chuan and Migdonio Alba Arteaga, TEILOR’s journey from the mountains of Cajamarca to the global stage is a testament to resilience, vision, and a commitment to empowering women through fashion.
From Humble Beginnings to International Acclaim
Silvia Marin Chuan, the creative force behind TEILOR, embarked on her journey at the age of 12, leaving her hometown in search of better opportunities. Her experience working as a design assistant in Lima ignited a passion for fashion, leading her and her husband to establish TEILOR in 1997. The brand name, derived from the word “tailor,” reflects its dedication to crafting versatile, elegant, and high-quality garments for women seeking to project confidence and professionalism.
TEILOR’s early years were marked by challenges, including limited resources and infrastructure. However, Silvia and Migdonio’s perseverance and commitment to timeless, functional designs enabled the brand to flourish. They overcame obstacles like sourcing skilled labor and importing fabrics, ultimately establishing TEILOR as a leading name in Peruvian fashion.
Adapting to Change and Embracing Digital Transformation
The COVID-19 pandemic forced TEILOR to close its physical stores in 2020, accelerating its digital transformation. Embracing online sales opened new avenues for reaching customers and paved the way for international expansion. This strategic shift positioned TEILOR for the opportunity that would catapult it onto the global stage: New York Fashion Week.
TEILOR’s NYFW Debut: A Collection for the Modern Executive
TEILOR’s invitation to NYFW followed its successful Fall-Winter 2024 collection showcase in Lima. An international representative, impressed by the brand’s vision and designs, extended the invitation, recognizing TEILOR’s potential on the global fashion scene. Magaly Alba Marín, CEO of TEILOR and daughter of the founding couple, expressed excitement about showcasing the brand’s versatility and elegance to an international audience. The collection poised to debut at NYFW seamlessly blends formal wear for the workplace with modern, avant-garde pieces, catering to the dynamic needs of today’s executive woman.
A Vision for Latin American Expansion
NYFW marks the beginning of TEILOR’s ambitious international expansion plans. With a focus on Latin America, the brand aims to become a leading choice for executive women in countries like Mexico, Chile, and Colombia. TEILOR recognizes a gap in the market for well-fitting, high-quality garments for professional women and seeks to fill this void with its unique blend of style, functionality, and value. Leveraging its growing digital presence, TEILOR is poised to solidify its position as a prominent player in e-commerce, reaching new markets and empowering women across borders.
A Legacy of Empowerment Through Fashion
TEILOR’s enduring success stems not only from its stylish designs but also from its core purpose: to empower women through clothing that exudes confidence and style. For over two decades, the brand has resonated with women who value quality, versatility, and a wardrobe that reflects their professional and personal aspirations. As TEILOR prepares to showcase its collection at NYFW, it carries a message of resilience, creativity, and the unwavering spirit of Peruvian women who dare to dream big. The brand’s international expansion promises to extend this message of empowerment to women across the globe.
