Throughout the 1960s and 70s, women experienced increasing sexual liberation, a shift mirrored in their clothing choices. New styles emerged, and women embraced clothing heavily influenced by menswear. In 1974, Bianca Jagger famously wore a white tuxedo by Halston to Studio 54, solidifying the trend. This look echoed Yves Saint Laurent’s 1966 “Le Smoking” suit, further normalizing trousers for both formal occasions and professional attire. Trouser suits evolved, becoming less form-fitting and overtly feminine, while Diane Keaton’s character, Annie Hall, popularized layered menswear in 1977. This marked a significant departure from previous years when trousers were primarily considered acceptable only for casual wear at home. New patterns like animal print and accessories such as fur coats added a touch of glamour to these evolving styles.
The wrap dress epitomized another facet of women’s newfound sexual freedom. Diane von Fürstenberg’s iconic 1974 design sold over five million dresses in just two years, a testament to its popularity. The versatility of the wrap dress allowed women to seamlessly transition from daytime to evening wear. Von Fürstenberg herself emphasized its ease of wear, highlighting its ability to be quickly put on or taken off. The wrap dress, often in midi length with long sleeves, provided a professional look for the office yet could be effortlessly transformed for an evening out with the addition of strappy sandals, jewelry, and styled hair. This adaptability made it a staple for the empowered woman seeking both style and practicality.
As women increasingly entered the workforce, they sought clothing that provided greater freedom and comfort, exemplified by the rising popularity of trousers and the wrap dress. This trend continued towards the end of the decade, with fashion becoming even more relaxed. The late 1970s saw the emergence of athletic wear as informal clothing, foreshadowing the fitness craze of the 1980s. American designer Norma Kamali played a pivotal role in this shift, introducing sweatshirts, ra-ra skirts, bandeau tops, jumpsuits, leotards, and leggings into mainstream fashion. These styles, originating in the late seventies, would ultimately define the fashion landscape of the 1980s.
